Investigating Facebook and Google usage in Taiwan's college students

NCUIR > School of Management at National Central University > Department of Information Management > journal & Dissertation > Item 987654321/106791

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/106791

Title:	Investigating Facebook and Google usage in Taiwan's college students
Authors:	周惠文;Chou, Huey-Wen;Chang, Kai-Chun;Lin, Yu-Hsun
Contributors:	管理學院資訊管理學系
Keywords:	College students;COMPUTING JOURNALS;Construction;Electronics;Information Systems and Technology;Internet;Internet and Web Services;Intimacy;Management;MANAGEMENT JOURNALS;Mathematical models;Operational Management and Marketing;Platforms;Policy and Organisational Management;PUBLIC POLICY AND ADMINISTRATION JOURNALS;Public Policy and Public Services;Search engines;Services;Social identity;Social networks;Students;Studies;Technology adoption;Technology Management
Date:	2013-01-01
Issue Date:	2026-04-23 13:42:43 (UTC+8)
Publisher:	Inderscience Enterprises Ltd.;Geneva: Inderscience Publishers Ltd
Abstract:	摘要： This study proposes and tests a research model that was developed based on the uses-and-gratifications theory, personal traits, and intimacy. The aim of this study was to investigate whether selected factors have differential predicting power with respect to the use of Facebook and Google services in Taiwan. This study employed seven constructs: purposive value, hedonic value, social identity, social support, interpersonal relationship, personality traits, and intimacy as the factors predicting Facebook and Google usage. An electronic survey technique was used to collect data from the internet. The results showed that hedonic value and social identity constructs can significantly predict Facebook usage and that purposive value has significant predicting power on Google usage. The construct intimacy is the most significant factor in both Google and Facebook usage. Our findings lead to the suggestion that, for social network sites (SNSs) providers to differentiate the quality of their SNSs from others’ Web 2.0 platforms, these providers need to take into consideration both functional aspects and emotional factors. 其他題名： ijstm 出版者： Geneva: Inderscience Publishers Ltd 出版日期： 2013-01-01 出處： International journal of services technology and management, 2013-01, Vol.19 (4-6), p.201-218 版權： Copyright © 2013 Inderscience Enterprises Ltd. 版權： Copyright Inderscience Enterprises Ltd. 2013 識別號： ISSN: 1460-6720 識別號： EISSN: 1741-525X 識別號： DOI: 10.1504/IJSTM.2013.055634
Appears in Collections:	[Department of Information Management] journal & Dissertation

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