Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework

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题名:	Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework
作者:	謝依靜;Hsieh, Jung-Kuei;Hsieh, Yi-Ching;Chiu, Hung-Chang;Feng, Yi-Chu
贡献者:	管理學院資訊管理學系
关键词:	Applied psychology;Biological and medical sciences;Fundamental and applied biological sciences. Psychology;Miscellaneous;Online service substitutes;Post-adoption behavior;Psychology. Psychoanalysis. Psychiatry;Psychology. Psychophysiology;Push–pull–mooring framework;Switching behavior
日期:	2012-01-01
上传时间:	2026-04-23 13:49:12 (UTC+8)
出版者:	Elsevier Ltd.;Kidlington: Elsevier Ltd
摘要:	摘要： ► We explored factors that lead users to switch between online service substitutes. ► Based on pull–push–mooring framework, we develop a model with six hypotheses. ► Data are drawn from an online survey of 319 bloggers and analyzed by PLS technique. ► The push and pull effects both have positive influences on switching intention. ► The mooring effects have negative influence and moderating effect. The post-adoption behaviors of online service users are critical performance factors for online service providers. To fill an academic gap that persists regarding bloggers’ switching behavior across online service substitutes, this empirical study investigates which factors affect bloggers who switch social network sites, in an attempt to understand specifically how push, pull, and mooring factors shape their switching intentions. The data to test the hypotheses come from an online survey of 319 bloggers, analyzed using partial least squares techniques. The results confirm positive influences of push and pull effects, a negative influence of mooring effects, and an interactive effect of push and mooring on switching intentions. The push–pull–mooring framework thus is a useful tool for comprehending the competing forces that influence the use of online service substitutes. In particular, perceptions of weak connections and writing anxiety push bloggers away, whereas relative enjoyment and usefulness pull bloggers to social network sites; switching cost and past experience also inhibit a change. These findings offer key insights and implications for the competitive strategy choices of online service providers. 出版者： Kidlington: Elsevier Ltd 出版日期： 2012-09-01 出處： Computers in Human Behavior, 2012-09, Vol.28 (5), p.1912-1920 資源來源： Elsevier ScienceDirect Journals Complete 版權： 2012 Elsevier Ltd 版權： 2015 INIST-CNRS 識別號： ISSN: 0747-5632 識別號： EISSN: 1873-7692 識別號： DOI: 10.1016/j.chb.2012.05.010 識別號： CODEN: CHBEEQ
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