The Impact of Tour Guides’ Physical Attractiveness, Sense of Humor, and Seniority on Guide Attention and Efficiency

NCUIR > School of Management at National Central University > Department of Information Management > journal & Dissertation > Item 987654321/107098

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/107098

Title:	The Impact of Tour Guides’ Physical Attractiveness, Sense of Humor, and Seniority on Guide Attention and Efficiency
Authors:	曾筱珽;Tsai, Chih-Yung;Wang, Ming-Tzong;Tseng, Hsiao-Ting
Contributors:	管理學院資訊管理學系
Keywords:	Ecotourism;Humor;Impact analysis;Personality traits;Physical attractiveness;seniority;sense of humor;Studies;tour guides;Tourism
Date:	2016-07-23
Issue Date:	2026-04-23 13:56:15 (UTC+8)
Publisher:	Routledge;Binghamton: Routledge
Abstract:	摘要： In this study, we investigated whether tourists view attractive tour guides as more competent, humorous tour guides as more approachable, and experienced tour guides as more professional, and whether these three factors influence the effectiveness of tour guide interpretation. The results indicated that physical attractiveness and humor had additive effects on interpretation effectiveness when combined. Although some tour guides were not physically attractive, experience provided an additive effect on interpretation effectiveness. Thus, we recommend discarding stereotypes regarding physical attractiveness and improving education and training in humor for tour guides. Experienced tour guides wearing appropriate attire also increases interpretation effectiveness. 出版者： Binghamton: Routledge 出版日期： 2016-01-01 出處： Journal of travel & tourism marketing, 2016-01, Vol.33 (6), p.824-836 資源來源： Taylor & Francis Journals 版權： 2015 Taylor & Francis 2015 版權： Copyright Taylor & Francis Group 2016 識別號： ISSN: 1054-8408 識別號： EISSN: 1540-7306 識別號： DOI: 10.1080/10548408.2015.1068264
Appears in Collections:	[Department of Information Management] journal & Dissertation

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