台灣的銀行，不論是本土銀行或是外商銀行，近幾年都投入相當大的資源在發展財富管理業務，然而在各銀行發展的不同階段中，共同基金一直扮演相當重要的角色，特別是全球投資市場好轉， 銀行客戶對共同基金的投資意願度不斷增加的情況下， 基金公司竭盡所能， 透過不同的合作模式， 希望能爭取銀行合作， 創造最大的銷售量。 因此在財富管理發展如此快速的時代， 基金公司與銀行希望能透過價格， 獎勵或其他的合作條件, 吸引理財專員有更多的意願及更強的動能來銷售共同基金，創造更大的銷售金額。 本文將分別探討財富管理與基金公司在台灣的發展狀況, 並透過個案分析說明銀行財富管理與基金公司的合作，最後得出結論，即在對的市場，找到對的對象，用對的方法，可以讓雙方的合作發揮最大的效益。 Regardless of whether they are local or foreign, banks in Taiwan have been putting a lot of resources in developing and expanding the Wealth Management sector in recent years. Mutual Funds have played an important role alongside the banking industry’s development. Under the situation as the global investment markets are booming, which draws more investors’ interests towards mutual funds, fund houses are striving to gain the chance to cooperate with banks through different types of business partnerships to maximize sales volumes. Simultaneously as the Wealth Management sector is developing at such speeding pace, fund houses and banks both want to motivate their underlying sales staff by offering competitive prices, incentives and other business terms to promote mutual funds and eventually make impressive sales. This paper will discuss the current situation of the development of the Wealth Management sector and fund houses in the Taiwanese market as well as analyze the cooperation between them through individual case studies. The discussion and analysis will conclude that the efficiency of the cooperative relationship will be maximized when investing in the right markets, working with perfect partners and choosing the correct methods.
