| 摘要: | 半導體產業中，隨著製程技術的快速演進，積體電路 (Integrated Circuit, 以下簡稱IC) 設計複雜度大幅增加，為此廠商希望透過元件重複使用這個概念來加速完成IC產品設計，於是矽智財 (Silicon Intellectual Property, 以下簡稱SIP) 成為IC設計領域逐漸流行的趨勢。然而SIP產業發展的一個重要瓶頸在於技術價值的難以估算，往往買賣雙方在交易過程中，需要花很長的時間來協商彼此心中合理的價值，使得合作上產生困難，影響產品上市的契機。因此如何表達無形資產的價值，並能夠具體化的提供給買賣雙方討論，是項重要的議題，其主要目的就在於降低買賣雙方交易訊息的不透明性。 本研究的目的在針對SIP交易市場中，深入探討SIP產品價格如何產生，會有哪些因素影響產品訂價，在每筆交易時，由於顧客認知價值不同，會影響是否能達成交易及影響產品價值，因此我們討論影響顧客認知價值的因素，最後描述在彈性的交易方式選擇下如何達成交易。 本研究以SIP為交易標的物做個案研究，包含鎖項迴路 (Phase-Locked Loop, 以下簡稱PLL) 、通用性串列匯流排 (Universal Serial Bus, 以下簡 USB) 及中央處理器(Central Process Unit, 以下簡稱CPU) 三類產品。首先蒐集其產品基本資料及次級資料，並找到五家在這三類產品交易市場中具代表性的SIP供應商，以深度訪談的方式進行第二階段的資料蒐集。 本研究的成果在於透過與SIP供應商的深度訪談中，找出影響訂價的因子及行為，並且描述各SIP在交易過程中，影響成交價格的行為及效果。 Recently based on the rapid improvement of manufacturing in semiconductor industry, the complexity of designing IC has been increased dramatically. In order to expedite the design of IC products, manufacture has a concept to use the elements repeatedly in designing field. By archiving this concept SIP will be the trend in designing IC technology. However, in developing SIP industry there is difficulty regarding the accurate estimated budget of the each case. More, during the business transaction of buyer and seller, there usually will be some disagreement over the pricing. For this reason, it will make some obstructer between buyer and seller and also affect the timing of introduced new products into the market. So buyer and seller would have to be aware that the importance of good communication and some uncertain objects in making a business deal. First, the purpose of this research is showing how buyers and sellers finalize the pricing of SIP products. More, in order to reach an agreement in each transaction; we have to understand does buyer know the value of this product and does the buyer agree the pricing and it is reasonable or worth its value. Finally, seller needs to understand their choices in completing the transaction. During this research there are 3 examples that will be discussed which are PLL, USB, CPU. By comparing these 3 products, first step we need to collect their basic and advanced information. Then find out the 5 main distributors in PLL, USB, CPU industries so that we can have an oral interview with the management staff. The outcome of this research will show what elements will influence the pricing in the SIP market and what strategy can seller effect buyer’s decisions. |
