以破壞性創新理論分析中國山寨產業--以手機產業為例; Analysis of Shanzhai Industry with Destructive Innovation Theory --an Example of Mobile Phone Industry

NCUIR > School of Management at National Central University > Executive Master of Information Management > Electronic Thesis & Dissertation > Item 987654321/13415

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Title:	以破壞性創新理論分析中國山寨產業--以手機產業為例;Analysis of Shanzhai Industry with Destructive Innovation Theory --an Example of Mobile Phone Industry
Authors:	蔡政修;Cheng-Shiu Tsai
Contributors:	資訊管理學系碩士在職專班
Keywords:	SWOT分析;山寨機;破壞性創新;關鍵成功因素;Shanzhai mobile phones;destructive innovation;SWOT analysis;key success factors
Date:	2009-06-14
Issue Date:	2009-09-22 15:31:19 (UTC+8)
Publisher:	國立中央大學圖書館
Abstract:	山寨機在2008年經過中國中央電視台報導後，將原本屬於潛藏在地下的灰色產業，浮現在全中國的民眾眼前，將山寨機產業推到新的高峰。「山寨產品」是一種以模仿為核心，關鍵在於抓住潮流與價格便宜的特性，從經濟角度來看，反映出中國民眾在經濟發展的過程中追求時尚和低價的心理需求，但是在法律層面來說，這是一種對智慧財產權的侵犯行為。我們可以觀察到「山寨產品」大部分是採取投機取巧方式，以一些非法手段降低製造成本，例如採用劣質零件、逃避稅賦、商品未經測試審查等方式，加上誇張的功能標示，透過許多粗糙的、偷工減料、不成熟、未經檢測審查合格的產品以極低價格，快速占領市場。本研究嘗試應用「破壞性創新」理論的觀點，以及關鍵成功因素分析檢驗山寨機的創新模式。研究結果發現山寨機產業服務符合破壞性創新條件，但是產業新進者如果想要利用山寨機模式顛覆原手機產品市場，仍需以建立品牌形象、提供完整售後服務等方式，搭配適當的策略配合。 After report by CCTV in China in 2008 on Shanzhai mobile phones, the grey industry hidden underground emerged in the eyes of Chinese people and pushed Shanzhai mobile phone industry to a new high. The core of Shanzhai products is imitation; the key is to catch the trend and low price. In light of economics, it reflects the mental requirements of Chinese people seeking fashion and low price in the process of economic development. Legally, it is intellectual property infringement. Most of the Shanzhai products were made in low cost illegally such as with poor quality components, evading taxes and lack of test in exaggerated function specification through coarse, inferior materials, and lack of inspection to grab the market with very low price. With destructive innovation theory and key success factors, the research attempted to analyze innovation model of Shanzhai mobile phones. The findings showed the industry conformed to the conditions in destructive innovation. To overthrow the current mobile phone market with Shanzhai mobile phone model, new comers had to build brand image and offer complete post sale service with appropriate strategies
Appears in Collections:	[Executive Master of Information Management] Electronic Thesis & Dissertation

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