論 文 摘 要 本研究探討影響教科書產業之廠商區位選擇及其競爭行為之因素，嘗試以空間競爭理論架構一簡易模型，應用三階段賽局來分析中小學教科書市場競爭行為之均衡價格、數量、區位決策等相關問題，進一步瞭解廠商之間競爭行為模式，並以廠商的教科書與參考書產品價格、售後服務及市場區位等內生變數分別對生產邊際成本、運輸成本、消費學生人數等各項外生參數作比較靜態分析，探討上述各項變數對於廠商競爭區位選擇的交叉影響。 Abstract This research investigates firm’s location choice and its the competition behavior influence textbook publishing industry, attempts by a spatial competition theory construct simple model, applies three stage games to analyze elementary and high schools textbook market competition behavior correlation question and so on equilibrium of price, quantity, location decision-making, further understood between the firms competes the behavior pattern, and by firm’s textbooks and the reference book product price, the post-sale service and the market location and so on the endogenous variable separately to the product margin of production cost, the transportation cost, expends the student population and so on each exogenous parameter to make the comparison static analysis, the discussion above each variable regarding the firm competition location choice overlapping influence.
