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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/29672


    Title: Understanding consumer intention in online shopping: a respecification and validation of the DeLone and McLean model
    Authors: Chen,CWD;Cheng,CYJ
    Contributors: 資訊管理研究所
    Keywords: INFORMATION-TECHNOLOGY;ELECTRONIC COMMERCE;PLANNED BEHAVIOR;SATISFACTION;ACCEPTANCE;EXTENSION;SUCCESS;CONSEQUENCES;ADOPTION;LOYALTY
    Date: 2009
    Issue Date: 2010-06-29 20:37:53 (UTC+8)
    Publisher: 中央大學
    Abstract: The increasing popularity of online shopping has led to the emergence of new economic activities. To succeed in the highly competitive e-commerce environment, it is vital to understand consumer intention. Understanding what motivates consumer intention is critical because such intention is key to survival in this fast-paced and hypercompetitive environment. Where prior research has attempted at most a limited adaptation of the information system success model, we propose a comprehensive, empirical model that separates the 'use' construct into 'intention to use' and 'actual use'. This makes it possible to test the importance of user intentions in determining their online shopping behaviour. Our results suggest that the consumer's intention to use is quite important, and accurately predicts the usage behaviour of consumers. In contrast, consumer satisfaction has a significant impact on intention to use but no direct causal relation with actual use.
    Relation: BEHAVIOUR & INFORMATION TECHNOLOGY
    Appears in Collections:[Graduate Institute of Information Management] journal & Dissertation

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