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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31396


    Title: Impact of positioning strategies on corporate performance
    Authors: Blankson,Charles;Kalafatis,Stavros P.;Cheng,Julian Ming-Sung;Hadjicharalambous,Costas
    Contributors: 企業管理研究所
    Keywords: MARKET ORIENTATION;PRODUCT;BIAS;FIRM
    Date: 2008
    Issue Date: 2010-07-06 17:44:41 (UTC+8)
    Publisher: 中央大學
    Abstract: spite of the importance of positioning in advertising research and practices and the documented assertion that positioning positively affects profitability and long-term success of the firm, to date, extant research has largely overlooked empirical resear
    Relation: JOURNAL OF ADVERTISING RESEARCH
    Appears in Collections:[企業管理研究所] 期刊論文

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