美濃文化產業發展之行銷策略; Marketing Strategy on the Cultural Industries Development in Meinong

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题名:	美濃文化產業發展之行銷策略;Marketing Strategy on the Cultural Industries Development in Meinong
作者:	曾炤發;Jau-fa Tseng
贡献者:	客家研究碩士在職專班
关键词:	行銷策略;非營利組織;文化創意產業;文化產業;non-profit organization;cultural creative industry;cultural industries;marketing strategy
日期:	2011-01-16
上传时间:	2011-06-04 15:42:07 (UTC+8)
出版者:	國立中央大學
摘要:	本研究針對美濃文化產業及其相關理論進行闡述、分析與討論，及建議。綜觀文化產業現代化到全球化的歷程，深入探討美濃文化產業推動進程中所面臨的問題與對策，多維考察文化產業發展的各個面向及其在美濃地方文化產業發展中亟待研究解決的問題。分析文化工業、非營利組織與行銷策略，和美濃文化產業的內在關聯。審視客家地方文化產業與臺灣文化產業的發展現況，溝通學理研究與實際調查。 The study aims to discourse, analyze and discuss the cultural industries of Meinong as well as its relevant theories, and offers some suggestions accordingly. Moreover, by reviewing broadly the process from the modernization of cultural industries to globalization, it explores the problems in the process of the cultural industries development of Meinong, and resolving strategies to the problems as well; Simultaneously, investigating all displays of cultural industries developments and the critical problems which urgently need to be resolved though. Additionally, the study also analyzes the separate inner connection between the cultural industries of Meinong and marketing strategy, and non-profit organization. To sum up , the study reviews the current development situation of Hakka local cultural industries and Taiwanese cultural industries,and bridges the gap between academic theories and practical investigation.
显示于类别:	[客家研究碩士在職專班] 博碩士論文

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