開放式創新架構下外部創新者持續承諾之研究在服務主導邏輯中，知識是企業提供服務、創造優勢的主要來源，在競爭環境中，知識廣佈不只存在於單一組織之中，如何吸引、激勵外部創新者來參與開放式創新，擷取他們的知識，是企業能否因而獲得競爭優勢的關鍵因素，但過去有關開放式創新文獻多著重在開放導向組織的角度且以個案研究為主，或只以開放社群為對象而忽略開放市場的外部創新者，本研究為補足此研究缺口，將以社會交換理論為基礎，分三階段深入了解開放市場中的外部創新者持續承諾形成原因。第一階段將透過訪談外部創新者，以質性研究方法了解哪些因素會促進或妨礙外部創新者對特定開放導向組織形成持續參與的承諾。第二階段將依據第一階段所得到的影響因素，並以社會交換理論為基礎，建構研究模型並進行問卷實徵研究，以探討外部創新者持續參與承諾的前置因素，與因素間的因果關係。第三階段則是為更貼近複雜的實務商業環境，進一步考量在同產業多個開放導向組織並存的情境下，外部創新者在形成持續參與承諾時如何考量既存價值、未來價值與替代選擇之價值，本研究可提供開放導向組織如何在開放市場中確保外部創新者持續參與的相關決策之參考。 Exploring the external innovators’ commitment of continuance in open innovation model Knowledge is the key for enterprises to get competitive advantage in service-dominant logic. In a hypercompetitive environment, useful knowledge is widespread inside or outside the organization. How to attract and motivate external innovators to participate in the open innovation system is a critical issue for enterprises to exploit external knowledge. However, the extant literature about open innovation focuses on open-oriented organization rather than external innovators; moreover, researchers pay most attention to open community compared to open market. This research intends to fill the research gap based on the theoretical foundation of social exchange theory. First, this study intends to interview external innovators and use qualitative methodology to deeply understand the factors to encourage or impede them to form commitment of participation in the open innovation. These factors come from the first stage and become the key to form constructs in research model for the second stage. The large scale survey and quantitative analysis in the second stage can provide the causal relationship between constructs to get more insight about the external innovators’ commitment. Finally, considering various similar open-oriented organizations coexisting in practice, this study includes present and potential perceived value with incumbent, and expected value from alternative partners. The present study intends to suggest the strategy about sustaining external innovators’ commitment in the open innovation system. 研究期間：10008 ~ 10107
