In recent years,the popularity of mobile devices and enhancement of the accuracy of positioning technology makes location based services become a new advertising channel of companies. LBS can be classified to active and passive by consumers' behavior, the common type is passive, while consumer need information or service, commit requires to companies and get response. If we can change position from passive to active then the service providers can send their servicespositively to increase trading opportunities. In this research, we proposethe system architecture to collect consumers’ location coordinate, through analysis and induction algorithm, matching consumers’ active area and shop coordinate then send advertising. Include four modules such as location coordinate collection module, advertising information setting module, advertising matching module and advertising sending module. Through the system functions,we can finally send customer the advertising nearby he's active area. Improve probability of product sales and reduce advertising cost.
