研究期間：10108~10207;Along with the explosive development of the Internet, “literature” has also been undergoing enormous changes. The integration of the Internet and literature has fascinated a large group of readers. In addition to augmenting the read/write channels, the Internet also reform the method of authoring. Regardless of whether on a reader or an author, one can read and write articles more conveniently. It makes Internet literature articles spring up like bamboo shoots after a spring rain. Of these literatures, much of them are serialized, meaning that the content of each article is published piece by piece in a serialized manner. As such, apart from attracting new readers, a more important issue is to keep loyal readers. It can make readers not only read and reread, but also be willing to participate in discussions with the author and fellow readers alike. Readers' encouragement and criticism invariantly urge authors to continuously create new works and grow in the Internet literature world. The aim of this study is to identify factors affecting readers’ satisfaction through the characteristics of Internet literature. This study adopts the flow theory and the concept of addiction to explore the readers’ intention to continue reading Internet literature. This study will employ self-administered Internet questionnaires to collect data from the readers of Internet literature websites.
