全球手機市場在經過2006年的蓬勃發展之後，2007年仍可維持相當於14%的成長幅度，其中使市場保持成長的兩大因素，除新興市場多媒體入門手機取代純通訊機種的趨勢將在2007年更形發酵之外，HSDPA傳輸速度超越消費性門檻而帶動手機換機趨勢，也將於2007年下半年帶動另一波潮流的發展。 使得新興市場多媒體入門手機趨勢成形的主要因素，就在於零組件價格降幅帶動終端產品的價格下降，降低了持有門檻，尤其是手機螢幕與30萬數位相機模組價格的下降，進一步刺激了新興市場內低階多媒體手機的成長。 因此，拓墣產業研究所(TRI)認為全球手機產量在2007年可達11.07億支，較2006年9.67億支成長，YoY成長率為14.6%，在手機全球發展趨勢向上的情況之下，長期與國際品牌業者合作的手機代工廠商，便有其成長的機會存在。 本研究擬利用司徒達賢所提出之策略矩陣分析法為工具，找出手機代工產業策略規劃之要點，歸納出手機代工產業之產業價值鏈，歸納出手機代工產業之產業價值鏈，配合策略形態六大構面，對個案公司深入研究，進而透過策略矩陣，整理出可策略分析之策略點與策略要素，對個案公司事業進行經營策略之分析，並提出策略分析結果與建議。 ;After 2006 Global cellular phone market flushed，Global cellular phone market still could be holding operation tantamount to14% developed spectrum. Both of two reasons are made the market holding developed，one is the multimedia cellular phone at the emerging market had replaced the un-multimedia cellular phone，the other is HSDPA transmission speed excess of consuming a doorsill, so that to promote lots of people want to change their cellular phone To promote the multimedia cellular phone at the emerging market more bigger because of there is a decline in the component’s price，so the terminal product’s price is more cheaper，especially the screen of the cellular phone and the digital camera-three hundred of thousands effective number pixels module，to go a step further the low level multimedia cellular phone at the emerging market developed. This research paper carries on the purpose of using the Strategic matrix analysis from司徒達賢，to find out the point in Strategic planning of the cellular phone EMS，to sum up the Industry values chain of the cellular phone EMS，to match up the six areas of Strategic posture，to go deep in to case study，to penetrate Strategic matrix to work up Strategic point and Essences of strategy of the strategic analysis，to proceed Analysis of business strategic to case study，to bring out the result and suggestion of the strategic analysis。
