機車製造產業於台灣發展已超過半世紀，截至2010止台灣平均1.56人保有一台機車之比率，更顯示機車在台灣人生活及經濟發展中的地位。在國內市場逐漸飽合之際，廠商必須透過外銷以開創更高的市場需求進而創造利潤。近年來電動機車的接受度提高，2012供應電動機車的電池技術的提升，使得銷售增加，未來是否會成為本產業的主要替代品是廠商值得思考的地方。 本研究經由產業組織理論「結構-行為-績效」的產業分析架構，探討機車製造產業之基本條件、市場結構、廠商行為及營運績效之相互關係以及政府政策對本產業的影響。分析與探討目前全球各國機車產業的發展，最後給予台灣機車產業未來方向建議如下: 台灣機車產業之廠商未來發展的方向：持續創新及研發，符合未來省油、環保之訴求，並加強客戶需求分析，以利快速回應市場需求，加快調整生產產品之結構。創造品牌國際競爭力，多參與各國展覽以開發外銷市場。注意電動機車市場之發展性，是否要調整產線加入電動機車之研發及生產。 ;Motorcycle manufacturing industry development in Taiwan has more than half a century, ended 2010 on average 1.56 people of Taiwan to maintain a motorcycles, its position in Taiwan′s economic development is very important. Because the gradual saturation of the domestic market, the manufacturer must select export markets in order to create a higher demand and thus make a profit. In recent years to improve the acceptance of motor vehicles, motor vehicle upgrade 2012 battery technology, sales increase, whether it will become a major alternative to the industry′s future is worth considering where firms. The study by the theory of industrial organization, "Structure - Conduct - Performance" The industry analysis framework to investigate the effects of the basic conditions, market structure, conduct and operating performance of the mutual relations and government policies on the industry. Currently developing countries around the world motorcycle industry analysis and discussion, and finally the future direction for Taiwan Motorcycle Industry recommends the following: Taiwan′s motorcycle industry vendors direction of future development: continuous innovation and research and development, in line with the future of fuel-efficient, environmentally friendly appeal, and strengthen customer needs analysis, in order to facilitate quick response to market demand, accelerate structural adjustment in the production of products. Creating brand internationally competitive, to participate in the exhibition to develop export markets countries. Attention to the development of the motor vehicle market, whether you want to adjust the production line to join the R & D and production of motor vehicles.
