銲錫產業的獲利模式與前景分析

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Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68542

Title:	銲錫產業的獲利模式與前景分析
Authors:	屈保瓏;Chu,Pao-lung
Contributors:	高階主管企管碩士班
Keywords:	銲錫產業;S-C-P;SWOT;經營策略;Solder industry;S-C-P;SWOT;Business strategy
Date:	2015-07-14
Issue Date:	2015-09-23 12:15:59 (UTC+8)
Publisher:	國立中央大學
Abstract:	本論文欲研究銲錫產業的獲利模式與前景分析，深入探討銲錫產業的相關產業特性、競爭條件。研究架構採用以Scherer之SCP (structure-conduct-performance)理論模式作為分析銲錫產業的市場結構、廠商行為、產業績效及政府政策等面向的影響。並用SWOT的競爭優勢分析來擬定策略，透過對銲錫產業做完整的了解與詳盡的分析。最後則進一步檢視個案公司的競爭優勢並建議合適的發展策略及因應對策。除了對產業做分析也增加個案公司的研究，以對應產業與個別廠商之間的關聯性，及相互間的影響及廠商結構模式的如何運用，也從個案中可以了解廠商的行為及擬定可行的經營策略。本文研究發現，近幾年在電子產品進入微利時代之後，為了維持銲錫產業的競爭力及同業間領先地位，無論SMT或半導體產業，封裝技術也跟著日新月異，因此研發方針將鎖定在高技術與高門檻的產品上，並藉由產品線之擴大及產品品質之提升，以建立優良品牌形象，並積極開拓國內外市場及提高占有率，並加強技術支援人員專業訓練，提高產品技術支援及售後服務水準，以提升品牌形象及能見度。同時跨足上游原物料整合以強化成本競爭力，進而達到提升獲利水準。最後針對個案公司及後續研究者做了建議，期望對產業發展有所助益與啟發，此乃本研究的宗旨。 ;The purpose of this paper is to study on the profit-making patterns and the prospects of solder industry by using F. M. Scherer’s structure-conduct- performance (SCP) theoretical framework. First, we discuss about the industrial characteristics and competitive conditions. Then, the effects of market structures, firm conducts, industrial performances and government policies to the industry are analyzed. Also, a comprehensive analysis and competitive strategies are made through Strengths-Weaknesses-Opportunities-Threats (SWOT) approach. Except for industrial analysis, a selected firm’s case study is also included. A case study corresponds to the interaction between the whole solder industry and individual company. Through the case, it shows the firm’s conduct and feasible strategies. Finally, we further look into the selected company’s competitive advantage and give it some appropriate advises of developing strategies and corresponding countermeasures. To sum up, as the downstream industry improved technology, such as SMT and assembly, electronic products entered into the era of meager profit these few years. Companies in solder industry boost the technologies of to keep their leadership and competitive power between competitors. Thus, companies’ research and development policy emphasize on the high-tech and high-threshold products. Also, expanding the production line, improving the qualities of products and after-sales services, expanding to the international markets and training technical skills are strategies taken by companies to construct a great brand image and rise the market share. Meanwhile, they integrate upstream industry to minimize cost and enhance the profit.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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