電動二輪車之商業模式評估;Business Model of Electronic Motorcycles

NCUIR > School of Management at National Central University > Executive Master of Business Administration > Electronic Thesis & Dissertation > Item 987654321/71452

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71452

Title:	電動二輪車之商業模式評估;Business Model of Electronic Motorcycles
Authors:	黃介儒;Huang,Chieh-Ju
Contributors:	企業管理學系在職專班
Keywords:	電動二輪車;電動機車;商業模式;商業模式圖;成本效益;Electronic Motorcycle;Business Model;Business Canvas
Date:	2016-06-27
Issue Date:	2016-10-13 13:05:05 (UTC+8)
Publisher:	國立中央大學
Abstract:	電動二輪車產業現行的商業模式無法解決基礎建設不足，例如交換站因建置成本高無法大量設置；使用習慣改變，例如燃油機車所需的加油站取得容易，電動二輪車一旦沒電需要常時間充電，且無適當的道路救援措施配合；電池損耗更換費用過高及車價因開發成本無法透過規模經濟進行分攤造成車價過高等問題，使得產品擴散速度無法加快，政府現行的補貼政策存在財政預算有限無法長期進行補貼及當補貼政策不明時，反而使民眾形成觀望心理的缺陷。本研究主要透過商業模式圖的九大要素評估一創新商業模式，解決電動二輪車因充電站及電池交換站等基礎建設備不足而造成的產品擴散困境；並藉此商業模式減少燃油機車轉換到電動二輪車使用習慣改變造成的轉換成本；使高額的研發創新費用可以透過費用化的方式轉換到消費者身上，藉此創新商業模式加快電動二輪車取代燃油機車，以達成減少溫室氣體排放的目的。;In currently industry of electronic motorcycles, business model cannot fit market and customer demand, the reason is too many difficulties to diffuse electronic motorcycles well, and these difficulties include insufficient infrastructure for electronic motorcycles, users do not want to change their behavior from fuel motorcycle, and users also worry about roadside assistance. Even though, government go into many good policies to promote electronic motorcycles, the result is still not good enough. This research discusses the business model of electronic motorcycles, using case study method and Business Model Canvas to analyze industry of electronic motorcycle in Taiwan, and made a new business model to solve these issues.
Appears in Collections:	[Executive Master of Business Administration] Electronic Thesis & Dissertation

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