台灣電池模組商業模式探討─以H公司為例

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題名:	台灣電池模組商業模式探討─以H公司為例
作者:	羅志光;Lo,Chih-Kuang
貢獻者:	高階主管企管碩士班
關鍵詞:	台灣電池;商業模式;商業模式圖;電動自行車;電池管理系統;Taiwan Battery;Business model;Business model canvas;E-bike;BMS
日期:	2016-06-15
上傳時間:	2016-10-13 13:55:03 (UTC+8)
出版者:	國立中央大學
摘要:	隨著消費性電子產品成長趨緩與缺乏新的破壞式創新電子產品問世，台灣電池廠商的獲利空間逐漸受到影響，台灣各電池廠商無不尋找新的出路，期望達到永續經營目標。而台灣電池廠商因缺乏電化學的相關人才，導致無法掌握電池芯等關鍵技術，造成容易被中國廠商複製其生產與獲利模式，並使用低價策略進行策略性搶單，因而對台灣電池廠商造成不小衝擊。本研究目的在於探討個案H公司之商業模式與獲利方式，並與台灣第一大電池模組廠商新普科技現階段的商業模式進行分析比較，透過「商業模式圖」的九項要素剖析，可以清楚了解企業間不同的營運與獲利模式，進而比較個案H公司與新普科技的差異；一來可以了解目前台灣電池廠商的獲利空間逐漸被壓縮，二來可以藉此評估個案公司之未來競爭力並提供改善策略建議。本研究對於電池模組廠商的經營管理者或是投資者而言，商業模式圖是了解台灣電池廠商獲利方式的途徑之一，可以了解台灣電池廠商的競爭優勢與現階段所遇到的瓶頸，可以了解更多獲利方式、降低營運風險與電動自行車產業發展機會。對於未來想要投入電動自行車電池產業的人才，能經由本研究了解電池與電動自行車產業的生產與商業模式。;With consumer electronics devices growth slow down and no new disruptive innovation electronics devices come out, the profit margin of Taiwan Battery Industry are gradually affected. All of Taiwan′s Battery Industry is looking for a new way to achieve sustainable development objects. However, there is no related electrochemistry technical engineer in Taiwan, and lead to Taiwan′s battery industry cannot grasp key technology of cell. In this condition, China Battery Industry is easy to copy Taiwan′s producing and business model, uses low-price strategy to grab Taiwan′s order, and impacts on Taiwan Battery Industry. The purpose of this study is to investigate H company’s Business Model and profit manner, and compare with Taiwan biggest battery company “SIMPLO”. Through nine elements of 「Business model canvas」to analysis two company, we can understand different Business and Profit Model. First, we can realize current Taiwanese Battery Industry profit margins has been gradually compressed, and secondly to evaluate the future competitiveness of H company and to provide improvement recommendations. For managers and investors, this research taking「Business model canvas」is one way to let understand Taiwan Battery Industry profit model, and understand competitive advantage and bottleneck of Taiwan Battery Industry. Through this research, managers can realize how to improve profit, reduce risk, and development opportunities of e-bike industry. For those people want to entering battery and E-bike industry, this research provides overall picture of production and Business Model.
顯示於類別:	[高階主管企管（EMBA）碩士班] 博碩士論文

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