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|Authors: ||林志敏;Lin, Chih-Min|
|Keywords: ||青埔特區;雙鐵交會;實價登錄;Qingpu District;Double rail cross|
|Issue Date: ||2017-10-27 13:54:54 (UTC+8)|
房市景氣不佳是既定事實，青埔特區近年受到政府打房影響，前兩年銷況不似之前熱絡，但豐富的建設題材與機場捷運通車，仍然會是北台灣不動產市場難得一見的熱門區域，尤其是在國泰人壽以每坪土地約百萬元行情得標，顯見對於青埔日後發展仍頗具信心。政策干擾因素也已消失，房市勢將回歸區域基本面，而青埔特區的各種優越條件，有機會成為北台灣不動產市場領先回穩的指標區域。;The total planned area of Qingpu district is about 490 hectares. It is the only single district with three MRT stations. Its planning blueprint is based on Taoyuan HSR Station as core connecting with A17 Linghang Station, A18 Taoyuan HSR Station and A19 Taoyuan Sports Park Station, and achieve "Double rail cross" with High Speed Rail. The convenience of commute is called the most in Taoyuan City. Taoyuan International Airport is only a few stops away from Qingpu district, plus the advantages of the rapid transit, it will accommodate more foreigners/immigrants to increase population; In addition to the convenient transportation, there are a few construction projects in progress such as Gloria Outlets in A18 Station, Green Mall, Taoyuan World Trade Center, Taoyuan International Convention Center in A19 Station. Also, Asia Silicon Valley Development Agency is located in Qingpu District. Additionally, there will be Taoyuan Fine Arts Museum, Hengshan Calligraphy Park, Calligraphy Art Museum, etc. to make Qingpu District as a glorious city.
This research shows the result of analyzing the transactions published by Dept. of Land Administration between the period of 2012~2016. Total amount of transactions is 4,693, on a turnover of NT$80.865 billion, with a total transfer area of 1,096,752.8 Square meters. The manufacturers’ market shares ups and downs due to the difference between completion times of constructions. When the housing market downturn, one of the most obvious signs is the houses which are big and high total price are overstock; on the other hand, the houses which are small and low total price become as the main products. Qingpu district shown the signs mentioned above as well. The best sale strategy in this case is to sell the house as soon as possible and do not promote new construction projects in the short term. After the reduction of the number of vacant house, the manufacturers should promote a few construction projects which are aimed at first-time shoppers and the main products should be small space and low total price.
Although the poor housing market and the policy of the government cause the housing sales are not good in recent two years, Qingpu district would still be the popular area in real estate market in north Taiwan because of the numerous of construction projects and the MRT starts to operate. Also, Cathay Life Insurance won the bidding as NT$303,030 per square meter, obviously still have quite confident for the future development of Qingpu district. Due to the interference factors of policy have disappeared, the housing market will return to the regional fundamentals. There is a great chance that Qingpu district will become the indicators of leading stabilizing the market because of the advantages conditions here.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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