糖尿病商品銷售對某一醫療用品公司營收之實證研究;An empirical study on the effect of diabetes-related product sales on the revenue of a medical supply company

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題名:	糖尿病商品銷售對某一醫療用品公司營收之實證研究;An empirical study on the effect of diabetes-related product sales on the revenue of a medical supply company
作者:	張美娟;Chang, Mei-Chuan
貢獻者:	產業經濟研究所在職專班
關鍵詞:	糖尿病;消費者購買行為;Panel Date隨機效果模型;Diabetes;Consumer purchase behavior;Panel Date random effect
日期:	2017-07-01
上傳時間:	2017-10-27 13:58:34 (UTC+8)
出版者:	國立中央大學
摘要:	近年來糖尿病於台灣十大死因中高居第四名，而國人罹患的糖尿病的比例居高不下的情況下，除造成社會福利負擔外後，其後續照顧及醫療支出需持續不間斷，目前只能依靠均衡飲食、有效運動、生活作息正常、藥物控制方式去讓病症改善，對於醫療用品需求為固定且持續就像是一般必需品，所以對於醫療用品產業都佔有一定比例影響。本研究利用某一醫療用品公司資料對其糖尿病購買行為，包括年度資料、季節及地區、地區家數等資料，Panel Date具備時間序列資料與橫斷面的特性。估計上由於是時間序列與橫斷面資料的合併使用，糖尿病主要產品及週邊商品等對營業收入、營業毛利影響為何，以2009年至2011年度公司各店點資料利用隨機效果模型加以分析。實證結果糖尿病主要產品銷售、週邊商品銷售金額對於營業收入、營業毛利皆有正向影響，但地區店數比競爭對方多寡卻不是有顯著影響，代表未來策略應著重在行銷及促銷策略擬定、店點設立評估等。關鍵字：糖尿病；消費者購買行為；Panel Date隨機效果模型。 ;Abstract Recent year, diabetes has ranked the fourth among the top ten causes of death in Taiwan. While beside the burden on social welfare, the high rate of suffering diabetes also requires consistent following care and high medical spending. Current treatments of diabetes are mainly making improvements, relying on Balanced diet, effective exercise, normal daily routine and drug using. Therefore patients have substantial and consistent demands on related medical products, which brings certain influences on profits of the medical supply industry. Focusing on the relations between diabetes patients’ purchase behaviors and profits of medical companies, we conduct evaluations for the influence degree to companies’ business status; and then purpose advises about diabetes patient on-site purchasing behaviors as references for their developing strategies. The study selects the store data of a medical company from 2009 to 2011 and the data items include major products, peripheral products, year, season, region, and store number in the region. With the features of possessing time series data and cross sections, Panel Date is used to build models for analyzing the influences on business revenue and gross profits. The empirical results show that the sales amounts of major products and peripheral products of diabetes brings positive influences on both business revenue and gross profits; while the store number in the region has no significant influences, which reveals that the company shall focus on developing plans for sales marketing and promotion and establishing stores location assessment system for future strategies.. Keywords: Diabetes, Consumer purchase behavior, Panel Date random effect.
顯示於類別:	[產業經濟研究所碩士在職專班 ] 博碩士論文

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