3D Avatar粉絲團雛型架構之試探性研究：以Bricolage觀點之行動研究

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/74754

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/74754

Title:	3D Avatar粉絲團雛型架構之試探性研究：以Bricolage觀點之行動研究
Authors:	鄭力瑋;Cheng, Li-wei
Contributors:	資訊管理學系
Keywords:	3D Avatar;Bricolage;爆紅;3D Avatar;Bricolage;Meme phenomenon
Date:	2017-07-05
Issue Date:	2017-10-27 14:38:22 (UTC+8)
Publisher:	國立中央大學
Abstract:	隨著科技的演變，3D的技術在各領域都能看到它的應用，現今也發展出了虛擬實境與擴充實境，在如此快速的發展下，網頁的製作設計上卻還是維持著2D技術，因此從中看到機會，想將3D技術援引到網頁的製作上。2017年適逢WBC世界棒球經典賽，藉由這次的比賽，與啟雲科技合作，製作棒球3D Avatar為台灣代表隊加油，也將作品與網頁的製作結合，並監控與觀察流量。雖然中華隊遭到淘汰，但本研究沒有因此停滯下來，分析從中獲得的統計數據，從數據上來看，並不能做任何的推論，但還是可以發現對人數還是集中在製作的影片上，而當時對於經典賽的社會氛圍是有明顯的上升，根據爆紅理論中系統溫度上升，作品是有機會達到爆紅。本研究以製作的棒球版3D Avatar為基本素材，在當時資源不足的情況下，運用Bricolage的理念，結合圖片、棒球歌曲以及中華隊揮出全壘打的短片，做出為中華隊加油的影片，並設置經典賽相關網站，將影片放上觀察。Avatar與影片的製作過程也根據行動研究法的四步驟－計畫、行動、觀察、反思，在遇到問題時，立即討論解決辦法並修正計畫，以此來對經典賽做準備。 ;As time progresses and technology develops, 3D technology can see its application in all areas. Now, it also developed the Virtual reality and Augmented Reality. In such a rapid development, the Web design is still maintained on the 2D technology. So from to see the chance that tries to use the 3D technology to the Web design. The World Baseball Classic(WBC) would hold on 2017 March. By this match, By this match, cooperating with SPE3D to make baseball 3D Avatar and using it to cheer Taiwan team up. The baseball 3D Avatar was also put on the web and observed the data flow After the Chinese Taipei was eliminated, the study was therefore terminated. It only got a few day of data and can’t do any inference. But the social atmosphere had obviously increased in the WBC period. According to Meme theory, the system temperature T raises, the production has the opportunity to reach Meme phenomenon. In this research, the basic material is produced by the baseball version of 3D, when the situation of resources were insufficient. Using the concept of Bricolage, it combined with the picture, baseball song, and short film that the CT player hit the home run, also making CT team cheering films to observe. The process of Avatar on film is according to action research’s four steps-planning, action, observe and reflection, while facing to the problems, discussing the solutions and revising plans immediately. In order to prepare WBC.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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