English  |  正體中文  |  简体中文  |  Items with full text/Total items : 70585/70585 (100%)
Visitors : 23218552      Online Users : 550
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/74755

    Title: 產險線上投保平台之應用;Application of Insurance Platform on Insurance Online
    Authors: 李杰倫;Li, Jie-Lun
    Contributors: 資訊管理學系在職專班
    Keywords: 線上投保;投保平台;保險商品;online insurance;insurance platform;insurance products
    Date: 2017-06-29
    Issue Date: 2017-10-27 14:38:23 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來網路經濟快速地成長,改變許多傳統的消費習慣,從實體走向虛擬,因此網路人口大量的增加,帶來了所謂電子商務的市場,儘管許多消費性商品走向電子化,卻忽略了以買賣契約而形成的保險商品。保險商品主要分為人身及財產兩大類,過往購買保險商品都是經由業務人員面對面解說商品後購買保險商品。因此近年保險公司積極推動保險業e化,期許能以線上投保系統提供消費者一個開放的網路平台,提供消費者便捷的商品資訊、快速的投保管道及保單變更等服務。
    ;In recent years, the rapid growth of the Internet economy, changing many of the traditional consumption habits, from the entity to the virtual, so a large increase in the network population, bringing the so-called e-commerce market, although many consumer goods to electronic, but ignored. The insurance goods formed by the sale of the contract. Insurance products are mainly divided into two categories of personal and property, in the past to buy insurance products are business people face to face after the goods to buy insurance products. So in recent years, insurance companies to actively promote the insurance e-commerce, and may be able to online insurance system to provide consumers with an open network platform to provide consumers with convenient information, fast insurance channels and policy changes and other services.
    This study focuses on the issues that property insurance companies may provide when providing online insurance platform services and the impact of changes in business sales patterns on insurers. Through the case study method to understand the insurance company has no experience in e-commerce business, the traditional sales model by e-commerce sales, business sales process changes brought about by the impact.
    1. Service quality.
    2. Website design.
    3. Marketing strategy.
    The study found that the impact of the case insurance company’s online insurance platform for the sale of goods has two points:
    1.Lack of support for business staff.
    2.Commodity portfolio without segregation.
    Affect the consumer will have two points:
    1.Online insurance platform interaction is insufficient
    2.Web process design cumbersome.
    Through the analysis and found that the support of sales staff and the satisfaction of the insurance platform has a positive impact, but also because the business staff from the insurance platform does not support. Through the application of the theory of literature, the paper puts forward some suggestions on how to improve the proposal and strengthen the quality of the case. It can provide practical and academic contribution to the case management system and future related research.
    Appears in Collections:[資訊管理學系碩士在職專班 ] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明