以移動技術觀點探討零售業發展趨勢之研究

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/77257

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Title:	以移動技術觀點探討零售業發展趨勢之研究
Authors:	黃鉦琅;Huang, Cheng-Lang
Contributors:	高階主管企管碩士班
Keywords:	新零售;電子商務;Omni channel;Amazon;阿里巴巴;O2O;Retail;New Retail;Omni channel;Amazon
Date:	2018-06-13
Issue Date:	2018-08-31 14:29:00 (UTC+8)
Publisher:	國立中央大學
Abstract:	零售是與我們最習習相關的產業，只要我們要做"買”的動作，就跟零售業脫離不了關係。但在現今科技變化日新月異的情形下，我們的購買流程已經與以前大不相同。所以零售業也正在做大規模的變革與應變，來符合消費者的需求。本研究便是從產業分析的角度，從線上線下零售各自的優劣作分析，了解個別問題與困境，再來針對問題的理論論述作分析，並參考世界主要市場與零售商的因應做法，找出未來零售的方向。接著分析新零售的商業模式，包含客戶價值主張，獲利公式，關鍵資源，關鍵流程的要素，確保此新零售真的有比現有零售更加能夠持續創造獲利的商業模式。再以盒馬鮮生實際例子的獲利績效來佐證其可行性。結論則提出新零售的確是未來零售的樣貌，不過因為此樣貌並非一般的零售商可以獨自完成，是要建立起生態圈的模式才能達到，所以零售業的生態圈整併是可見會發生的情形。最後從全球大市場的變動，再返回看台灣市場，並提出台灣市場可以先期進行的建議方案。;Retail is an industry that is related to our most common practice. As long as we do "buy" actions, we can′t detach ourselves from the retail industry. However, in today′s quick technological changes and Mobile internet environment. Our purchase process and journey has been very different from before Therefore, the retail industry is also making large-scale changes and changes to meet the needs of consumers. This research is using industry analysis method to analysis the advantages and disadvantages of online and offline retail, to understand individual problems and dilemmas, and then to reference the theoretical arguments of the problem, and refer to the world′s major markets and leading retailer’s response practices, to find out the future directions and practices for retail sales. Then to analyze the new retail business model, including customer value propositions, profit formulas, key resources, and key process elements to ensure that this new retail business really has a profitable business model that is more sustainable than existing retail sales. And then raise one new retail business example to prove its feasibility. The conclusion is that the new retail is indeed the future of retail appearance, but beause this appearance is not a common retailer can establish it alone. It needs to establish a whole ecosystem and integrate much resource to achieve it. So that we can foresee there will be some acquisition and alliance happened in near future retail industry. Finally, from the revolution in the global market, we will return to the Taiwan market, and see what we lack and what we are good. Then make a proposals for what Taiwan market can be carried out in advance.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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