近年來全球資訊及通訊技術迅速發展，3C產品廣泛應用於企業工作及個人生活之中，消費者普遍認為Apple Inc.最具品牌競爭力。Apple Inc.產品設計大量採用金屬外觀設計及內構支撐，且金屬質感佳，使產品具設計感及美觀性，達到高端精品的形象。近年來各家3C品牌業者紛紛跟進，將金屬外觀件應用於智慧型手機、筆記型電腦及平板電腦…等產品，且金屬外觀件具高強度、高散熱及防電磁波特性，又可採用較薄材料及較少散熱元件，即可達到符合3C產品輕薄發展之需求。 本研究以最近三年度(2015、2016及2017年度) 為研究期間，選取Apple Inc.金屬機殼供應鏈中臺灣資本額前三大之公司為研究對象，分別為鴻準精密工業股份有限公司、可成科技股份有限公司及鎧勝控股有限公司，研究該三間公司之投資分析。評估樣本公司之營運面及財務面，考量產品市占率、生產效率、新產品學習成本，推估最具有投資競爭力之樣本公司。 ;Thanks to rapid evolution of the global information and communication technology (ICT) these years, the functions of Computers/Communications/Consumer are applied in office to assist people to work more efficiency and in daily life to make people life easier as well. Although there are hundreds of thousands Computers/Communications/Consumer around the world, the products of Apple Inc. (Apple) are deemed to be more attractive and competitive because of unique sense of design and superior appearance. Since Apple utilized lots of metal structure to design its’ product in order to improve better outlook and quality, such design indeed let people to make redefinition of Apple’s products. They think that products of Apple are not only Computers/Communications/Consumer but also fashion and luxury goods. Since Apple achieved success in metal structure, more and more Computers/Communications/Consumer corporations choose to follow Apple’s path. They also utilized metal cosmetic parts to manufacture their smartphones, notebooks, tablets, etc. In addition, as characters of metal cosmetic parts are high strength, high heat resistance and EMI protection, fewer materials and heat dissipation components are consumed during the manufacturing process. Therefore, to achieve the goal of thinner and lighter product design. The study selected the top 3 capital of Metal Casing Suppliers in Taiwan based on the period of year 2015 to 2017 as the research objects, including Foxconn Technology Co., Ltd., Catcher Technology Co., Ltd. and Casetek Holdings Limited. This research focuses on evaluating both operation and financial condition of each corporation.
