資訊科技產品的普遍使用及產品生命週期縮短，造成廢棄物大量增加產生環境保護問題。以循環資源觀點而言，回收是消費者親環境最好的策略之一。過去研究者探討親環境行為模式，以理性行為理論所延伸的一系列討論最為完整，然相關研究多數聚焦個體認知心理對行為改變所造成的影響，有關社會利他理論之整合研究付之闕如。本計劃為三年期跨個體與群體層次之資訊科技產品回收行為研究，透過階層線性模式，以資訊科技產品使用者為研究樣本進行分析。計畫研究目的嘗試將理論維度擴展，整合社會認知、理性行為、計畫行為、規範激活及其他相關理論觀點，建構資訊科技產品回收行為之知覺與其前因變項，並特別同時考量個體層次與群體脈絡對個人行為的影響，從不同時間點檢視動態改變，以釐清過去研究在概念或理論上的未竟之處。計劃執行將分三年動態資料蒐集與模式建構，另佐以相關個案訪談深度瞭解影響因素與結果等相關課題，探索整體模式的系統關係。冀望經過較長期(至少三年)的監測，能延續以往的親環境回收行為理論研究歸納系統化，並能填補此類文獻缺口。研究結果不僅對理論發展有所貢獻，亦能提供政府、企業及民間團體發展與策略規劃之參考。 ;The rapid development of information technology provides the customers with instant information services and applications as well as human life necessities. Nevertheless, the IT product waste through product maturity, prevalent use and shorter product life cycle also leads to environmental protection concerns. With limited global resources, recycling is one of the prime strategies to solve the problems related to IT product waste. While previous research seldom explored IT product recycling behavior. The development of analytical model for the IT product recycling behavior is thus highly desired. This study will develop an integrated cross-level model to examine the factors that foster the pro-environmental behaviors based on several behavioral theories and be completed in three years. In view of the relationship of variables between individual and group levels, a two-level hierarchical linear model (HLM) will be employed for the analysis. The holistic system relationship will also be examined. The results of this study will be able to provide some guidelines for governmental officers and industry managers to have a better understanding of recycling behavior of IT products, as well as to better promote the product recycling.
