;The sales of Taiwan′s auto industry has gradually declined in recent years, mainly due to the economic downturn, the convenience of the mass transit system (such as MRT, high-speed rail), high oil prices, many middle-class people working in mainland China, resulting in reduced car population, and the maintenance cycle beomes longer is the reason for the decrease in sales of new cars. And because of the development of the Internet, the information is transparent and easy to obtain, the profit of new car sales is getting less, and even losing money is common. In view of this, all car companies have shifted their focus to after-sales service, in addition to efforts to increase the maintenance and repair of the warranty factory, in addition to more active development of various spare parts that can increase the profit of sales to sell.
This study will take A auto parts company as an example. A company′s auto parts sales through the adjustment of different strategic styles to pursue sustainable growth, its growth process is like the epitome of Taiwan′s auto parts industry development, it is worth discussing. And the various parts developed and imported by Company A, such as marketing consumables, chassis parts, and electric parts, are very popular in the market and have won the trust and support of many customers. This research will be practical. Sales Case Study How Company A sells auto parts in a fairly competitive AM market and revenue continues to grow.
This study uses Porter′s five-force analysis and SWOT analysis of the automotive component industry to clarify the competitive environment in Taiwan′s automotive component industry and identify key factors for competition in the industry.