本研究以個案進行，使用Osterwalder 與 Pigneur（2010）所提出的商業模式架構圖與價值適配圖，搭配文獻分析法、觀察法、深度訪談法探討個案管理顧問公司其價值主張與商業模式之運作，以了解管理顧問公司的核心資源與競爭優勢。結果發現，M個案公司的商業模式具有以下核心優勢：（1）軟體優勢為團隊成員皆擁有策略佈局與管理執行的能力，使公司的合作對象及客戶快速增加；（2）硬體優勢為具有沙盤快速生成的方法論，使公司產品數量能快速擴增並客製；（3）資源導向優勢，該公司的目標客層與關鍵合作夥伴重疊，為企業、教育機構、企業管理顧問公司、講師，使客戶同時成為沙盤產品的使用者及市場拓展者。本研究亦基於研究結果提出未來可能的挑戰與建議，提供給企業管理顧問產業或新進入者作為經營策略之參考。;Due to the rapid changes in the times, the life cycle of enterprises has been greatly shortened, and more and more enterprises are undergoing organizational changes and business model innovations in response to changes in the environment and high levels of competition. Many Taiwanese companies not only seek advice and assistance from management consultants but also use on job education and training.
Due to the rapid changes in the times, the life cycle of enterprises has been greatly shortened, and more and more enterprises are undergoing organizational changes and business model innovations in response to changes in the environment and high levels of competition. Many Taiwanese companies not only seek advice and assistance from management consultants but also use on job education and training.
This study was conducted on a case-by-case basis using the “Business Model Canvas” and “Value Proposition Canvas” proposed by Osterwalder and Pigneur （2010）, and also combined with literature analysis, observation and in-depth interviews to explore the value proposition of case management consultants. Operation with business models. This study found that: （1） Software advantage The ability of team members to have strategic layout and management execution enables the company′s partners and customers to increase rapidly; （2） The hardware advantage is the method of rapid generation of simulation game generation, which enables the company′s product quantity to be rapidly expanded and customized; （3） Resource-oriented advantages, the target company′s target customer layer overlaps with key partners: enterprises, educational institutions, enterprise management consultants, and lecturers, which are also product users and market expanders.
The results of this study can be used as a reference for business management consulting industry or new entrants as a business strategy.
