「網路直播購物」係屬新興發展之消費模式，除改變傳統消費者親自至實體店面購物之消費習慣，而成為許多業者紛紛轉型之經營模式外，亦具備其他線上購物平台所無法提供的真實消費體驗，讓消費者可以看到直播主對商品進行現場測試，並了解商品之實際功能。正因此種優點，使「網路直播購物」成為目前當紅的消費模式，更成為席捲全球的購物熱潮。 惟「網路直播購物」之熱潮，卻逐漸產生法律漏洞、法律適用疑義、法規不易執行、法律適用混亂等諸多法律問題。針對此種新型消費模式，目前我國政府仍未有一套完整性之規範，以因應當前所面臨之各種問題，且無專責之主管機關加以整合相關問題，作全盤性的管制規劃，以適時管制「網路直播購物」所產生之亂象。 此時該如何因應並解決各種法律問題，成為本論文所鑽研之課題。從立法技術層面考量，網路直播購物所產生的交易風險，事前應有必要做更精細的控管規劃，而有完善法規及相關配套措施，方能妥適保障消費者權益，並同時促進新興「網路直播購物」產業之進步，共創經濟繁景再現。故本論文進而針對國內、外不同法域（美國、歐盟及中國大陸）實務運作之情形，提出我國未來可採行之管制模式與立法建議，以供後續法律管制政策之思考，以建構完善之法律制度。;"Live-Stream Shopping" is currently an emerging development consumption way. In addition to changing the consumption habits of consumers to physical store, it become a business model in which many companies have transformed themselves. It also provides an authentic experience that other online shopping platforms cannot provide, so that consumers can see the live image of the goods on-site testing, and understand the actual function of the goods. As a result of this kind of advantage, " Live-Stream Shopping " has become a popular consumption way, and it has become the craze that swept the world.
However, the "Live-Stream Shopping" has many legal problems such as legal loopholes, legal application doubts, regulations are not easy to implement in practice , the law applies confusion and many legal issues. In response to this new consumption way , the government still does not have a complete legal system, and there is no competent authority to plan and oversee the the development and implementation of a comprehensive strategy for the appropriate management of the regulatory regime on "Live-Stream Shopping".
How to deal with and solve various legal problems at this time has become the subject of this paper. In response to the domestic and foreign (US, EU and China) practices, the paper proposes the regulatory models and legislative proposals that can be adopted in the future for the consideration of subsequent legal control policies to construct a sound legal system.
