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|Title: ||液化石油氣經銷商經營策略探討─以S Gas公司與CHI公司為例|
|Authors: ||王承賓;Wang, Cheng-Ping|
|Keywords: ||液化石油氣;供應商;經銷商;公平會;天然氣;Liquefied Petroleum Gas;Suppliers;Distributors;Fair Trade Committee;Natural Gas|
|Issue Date: ||2019-09-03 15:09:13 (UTC+8)|
(三) 研究應用範圍的限制。;The Liquefied Petroleum Gas (LPG) industry was liberalized in the first wave of the Republic of China in 1995. The exclusive distribution was opened for the selection of distributors. After the second wave of liberalization in 2000, the second supplier and the second wave of distributors entered the market. Residential LPG dealers reached 12 distributors at the highest number (counting total of two suppliers), due to the shrinking market in recent years, after competition and integration, there are actually only 8 distributors operating at present. The distributor with the highest sales volume and the one without increase in the long-term are very different, so this is the cause that motivated me for the research and discussion. Especially one of the CPC Corporation’s distributors-CHI went out of business without warning in September 2018, indicating whether the distributors have managed their business well or not, which has a direct impact on the profit. That is why the distributors have disparity in business performance due to the discrepancy in business strategies, and it is worthy of further analysis.
This study selects two distributors of supplier CPC Corporation with large sales gap and different performance, compares their business strategies and results, and conducts SWOT analysis. This study conducts research and analysis in a qualitative way, and obtains research data through case interviews and reference to relevant authorities.
After in-depth analysis and discussion of this study, the following conclusions were summarized for the two cases:
(1) Distributors should continue to integrate through acquisition or mergers to maintain certain profit.
(2) Negotiating with supplier CPC Corporation to set up an incentive system for bonuses.
(3) Lease the supply stations with higher cost in order to reduce costs.
The research is proceeded carefully to meet the scientific principles for the topic selection, research structure, and the interview with case management, but some limitations are still existed as below:
(1) Limitations to the research methods.
(2) Limitations to the research process.
(3) Limitation to the scope of application.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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