本計畫研究公司與其執行長文化距離對企業社會責任決策之影響，為之前獲科技部補助之計畫[MOST 106-2410-H-008-034]之延伸。這些計畫之共同創新之處在於使用執行長生涯之不同階段（兒童時期、青春期後期、前一份工作）來建構CEO的文化認同變數。在前次計畫中，使用手動收集S&P500公司十年份的資料，我們發現文化距離對於公司風險有影響，而文化認同也是隨時間變化的。此次計畫我們將以下面三個方式推進文獻：一、我們研究企業社會責任決策，此決策包含社會因素而與傳統財務決策追求股東財富最大化有本質上的不同。二、我們將收集S&P1500公司二十年份的資料以提高文章在發表上的競爭力。三、採用工具變數等方法處理內生性問題。本文的實證結果非但將對最近蓬勃發展的企業社會責任以及公司理財與文化文獻有貢獻，也能增進對個人文化認同形成的瞭解，這對實務界以及社會學、心理學、經濟學、管理學等許多其他學科都相當重要。 ;This project studies how the cultural distance between the company and its CEO would affect the corporate social responsibility (CSR) decisions and is an extension from our earlier project funded by MOST [MOST 106-2410-H-008-034]. Both projects are innovative by measuring a CEO’s cultural background from three different stages of his/her lifetime: the country of birth (childhood period), university (late adolescent period), and the previous job’s working place (working period). We have demonstrated that the time-variant CEO cultural identity affects the firm risk-taking with a hand-collected sample of S&P500 firms for 10 years in the earlier project. We will extend the line of research in three ways: 1) We study CSR decisions which include a social perspective and are different from the traditional corporate finance decisions under the shareholder value maximization assumptions. 2) We plan to expand the sample to S&P1500 firms for 20 years to improve the competitiveness of paper in publishing. 3) We will use instrumental variables and other methods to address potential endogeneity concerns. Our expected findings will not only contribute to the growing literature on CSR as well as cultural corporate finance but also help us to understand how individual form his/her cultural identity which is important to both practitioners and academics in sociology, psychology, economics, management, and many other disciplines.
