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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/83808

    Title: 眾志成城─瑟路舜智能科技公司創業計畫;Accomplishing Wonders through Unity of Spirit and Purpose —A Startup Business Plan for the Solution Intelligent Technology Platform Company
    Authors: 李昇霖;Lee, Sheng-Ling
    Contributors: 高階主管企管碩士班
    Keywords: 創業計畫;股權眾籌;合夥人;咖啡館;Startup business plan;equity crowdfunding;partnership;coffee shop
    Date: 2020-07-16
    Issue Date: 2020-09-02 17:09:18 (UTC+8)
    Publisher: 國立中央大學
    Abstract: M型社會來臨,中產階級的消失危機與商機,正在崛起的中產階級正在影響著中國,眾多的創意在市場上開花,更需要證明是否可行。
      在中國2.04億中產階級崛起,咖啡成為生活必需品,對咖啡市場的調研分析,包括中國咖啡市場的發展及產業趨勢等,本案計劃施行合夥人制度與購置資產二大方向,在平臺公司上發展第一個項目瑟路舜咖啡館,以咖啡館為載體聚集資源,打造人脈網路,實現眾人共同的夢想。;The emergence of the “M-shape society” results in the gradual disappearance of the middle class in the society. The consequences are both crisis and business opportunities. The last decade has witnessed the rise of middle class in China, and many innovative ideas are blooming in the market, some are yet to be proven.
    The purpose of this study is to propose a new business: the Solution Intelligent Technology Platform Company, in the form of equity crowdfunding. Based on the past literature and real-life cases, this proposal attempts to solve the two most difficult problems in new startup endeavor, namely entrepreneurship and capital raising, through a genius business model design.
    The proposal calls for fund raising with crowdfunding, and operating as a platform company, through which various different business can be grown. It provides an opportunities for middle and upper managers can collaborate while young, and enjoy wealthy and happy Retirement together.
    With the rise of 204 million middle class in China, coffee has become a necessity for living. Based on analysis of the potential of the Chinese coffee market, Coffee shop is chosen as the first business of the platform company.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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