在資訊管理領域中，使用者對於新科技的採納導入與持續使用行為研究一直是相當受學者重視與持續被研究的課題之一。資訊科技普及後，羊群效應是新科技採納的普遍現象。由於羊群行為對於市場的穩定性和效率有很大影響，也和商業機會有密切關係，特別值得產業界、學術界和政府部門廣泛關注之。本研究計畫為三年期新資訊科技採納行為與羊群效應關係研究，透過結構方程模式，以資訊科技使用者為研究樣本進行分析。本計畫研究目的將嘗試將理論維度擴展，從使用者角度配合資訊科技消費特性，以羊群效應為主軸，利用大規模文獻彙整，整合知覺與其前因變項建構行為理論模型，從不同時間點檢視動態改變，以釐清過去研究在概念或理論上的未竟之處。計劃執行將分三年動態資料蒐集與模式建構，另佐以相關個案訪談深度瞭解影響因素與結果等相關課題，探索整體模式的系統關係。冀望經過較長期(至少三年)的監測，能延續以往的資訊科技採納行為理論研究歸納系統化，並能填補此類文獻缺口。研究結果不僅對學術理論發展有所貢獻，亦能提供政府、企業及民間團體發展與策略規劃之參考。 ;The topic on users’ adoption of new technologies and their continuous use has received considerable attention and continued research by scholars. Herd effect has been employed to investigate the adoption behavior of new technologies. The effect is the behavior of individuals in a group acting collectively without centralized direction, and has a great impact on the stability and operational efficiency of the market. This study will develop an integrated herd effect model to examine the factors that foster the adopting behaviors. Survey will be conducted via questionnaires and structural equation model will be employed for the experimental analysis. The implementation of the plan will be divided into three years of dynamic data collection and model construction, followed by in-depth interviews with relevant case studies to understand related issues such as influencing factors and results, and explore the systematic relationship of the overall model. The results of this study will be able to provide some guidelines for governmental officers and industry managers to have a better understanding of adopting behavior of IT products.
