以用途理論探討製造業年輕人勞動參與之研究

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/88504

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Title:	以用途理論探討製造業年輕人勞動參與之研究
Authors:	王思驊;Wang, Szu-Hua
Contributors:	高階主管企管碩士班
Keywords:	用途理論;Jobs to be done;Jobs-to- Be-done Theory
Date:	2022-05-26
Issue Date:	2022-07-14 13:50:56 (UTC+8)
Publisher:	國立中央大學
Abstract:	資訊製造業由於競爭激烈，更新換代快速，造成工作壓力大，工作時間長於其他製造業，缺工問題導致需多企業在台灣很難再次開展製造生產單位。然而，關於年輕人就業方面的研究大多是在討論年輕人的心態及成長環境導致其工作的方式及態度，並非從年輕人的角度出發了解其工作上的需求，而用途理論(Jobs-to-be-done Theory)是一個以顧客需求出發的觀點，用淺顯易懂的方式找到其需求的理論後再依據客戶需求來定義產品或是服務的方向。因此，本研究透過用途理論需求框架來探討；研究方法以深度訪談為主，文獻探討為輔助進行，訪談 8 位30歲以下的年輕人，了解年輕人日常生活與工作需求的狀況，歸納分析出主要功能性任務(Functional Jobs)、情感性任務(Emotional Jobs)、社交性任務(Social Jobs)，以及關係人的三項需求，並從中萃取出年輕人在就業市場中所期望的成果，篩選受訪年輕人重視的項目進而了解年輕人的理想就業環境。;Due to the fierce competition in the information manufacturing industry and the rapid upgrading, the work pressure is high, and the working hours are longer than other manufacturing industries. The lack of labor has made it difficult for many companies to start manufacturing production units in Taiwan. However, most of the research on the employment of young people is to discuss the ways and attitudes of young people′s mentality and growth environment that lead to their work, not to understand their work needs from the perspective of young people, and the use theory (Jobs-to- Be-done Theory) is a point of view that starts from customer needs, finds the theory of their needs in an easy-to-understand way, and then defines the direction of products or services according to customer needs. Therefore, this research is discussed through the theoretical needs framework of use; the research method is mainly based on in-depth interviews, supplemented by literature review, interviewing 8 young people under the age of 30, to understand the situation of young people′s daily life and work needs, and inductively analyze the situation. The Functional Jobs, Emotional Jobs, Social Jobs, and the three needs of the relationship person, and extract the results expected by young people in the job market, and screen the recipients. Visit the projects that young people value to understand the ideal employment environment for young people.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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