| 摘要: | 目前臺灣安全監控產業在過去幾十年間，從原本成立品牌的自產自銷，先後經歷中國大陸的低廉價格包圍戰，中美貿易戰，並輾轉至今的新冠肺炎的衝擊下，對於臺灣安全監控產業影響巨大。本研究欲以此為出發點，針對臺灣安全監控產業的經營策略進行剖悉，藉由前經歷及契機，參閱借鑒其他產業的應對模式，用以找出在後疫情時代之下，安全監控產業的新契機，進而獲得對應的經營策略，打破在現今運輸量減少及原物料短缺的困境，促使臺灣能安全監控產業能獲得下一個黃金十年的機會。
個案公司內部分析以危機強弱分析進行並建立出危機強弱分析矩陣發展出相對應策略，藉由分析本研究位SO策略列出四點，其分別為拓展智慧家電市場、強化安全隱密的系統研發、拓展銷售通路、增加產品曝光率；WO策略為跨領域人才吸引、高單價高防護性的產品推動、與政府談判；ST策略為增加客戶信賴度、強化品牌效應、跨入其他產業；最後WT策略為從根培養人才、政府扶植和政策協助。對外則以五力分析進行，目前臺灣產業內競爭激烈；產業內的新進者擁有新技術導入，並且因為安全監控產業的產業壁壘薄弱，造成容易進入該產業；供應商的談判能力則是因為產業壁壘薄弱，使供應商的談判能力則較弱；消費者的談判能力則是因為技術掌握在中、美、日、韓手中，商品利潤低，能被消費者談判的空間也就低；最後替代性產品的威脅，市面上功能相似的產品眾多，消費者的選擇多，造成威脅高。
經由本研究分析探討後，如何在後疫情時代產業競爭激烈的市場中生存，關鍵因素為，積極擴展智能家庭及安全城市市場，跨領域人才的吸引，跨入其他產業的垂直整合，才是保持個案公司之競爭力與生存之道。;In the past few decades, Taiwan′s security monitoring industry has experienced the low-price encirclement war in mainland China, the Sino-US trade war, and the impact of the new crown pneumonia that has continued to this day. Industry impact is huge. This research intends to take this as a starting point to analyze the business strategies of Taiwan′s security surveillance industry. With previous experiences and opportunities, we can refer to the response models of other industries for reference, in order to find out the potential strategies for the security surveillance industry in the post-epidemic era. New opportunities, and then the corresponding business strategies, break through the current dilemma of reduced transportation volume and shortage of raw materials, and enable Taiwan′s security monitoring industry to seize the opportunity of survival.
The internal analysis of the case company is carried out by SWOT analysis and a SWOT matrix is established to develop the corresponding strategies. Through the analysis of this research, the SO strategy lists four points, which are to expand the smart home appliance market, strengthen security and privacy system research and development, and expand sales, and access and increase product exposure; WO strategy is to attract cross-domain talents, promote products with high unit price and high protection, and negotiate with the government; ST strategy is to increase customer trust, strengthen brand effect, and enter other industries; finally WT strategy is to start from talent cultivation, government support and policy assistance. Externally, the five forces analysis is used. At present, the competition in Taiwan′s industry is fierce; new entrants in the industry have new technologies introduced, and because of the weak industrial barriers in the security monitoring industry, it is easy to enter the industry; the negotiating power of suppliers is weak because the industry barriers is low; consumers′ negotiating power is low because technology know-how is in the hands of China, the United States, Japan, and South Korea, and business profits are low, there is little room for consumers to negotiate; the threat of typical products, there are many products with similar functions in the market, and consumers have many choices, which poses a high threat.
The results of the case study suggest the business strategies for the company is how to survive in the highly competitive market in the post-epidemic era. The most important are to actively expand the smart home and smart and safe city markets, attract talents across fields, and vertically integrate into other industries, hopefully enhncing the competitiveness and survival of the case company. |
