本研究調查了供應鏈協調框架，以最小化價格敏感需求情況下的雙重邊緣化效應。 該研究還涉及供應鏈中的定價、訂購和投資決策問題。 建立模型以及對其分析的目的是調查不同情境下供應鏈成員的戰略選擇。 我們還研究了銷售價格、訂單數量和供應鏈的總利潤如何受到供應鏈成員選擇的影響。 建立分析模型以確定最佳銷售價格、訂單數量和投資策略。 本文以深度數值分析證實理論結果。;This study investigates the supply chain coordination frameworks for minimizing the twofold marginalization impact in cases of price-sensitive demand. The study also deals with the problem of pricing, ordering, and investment decisions in a supply chain. The study develops different analytical models to determine the optimal selling prices, order quantities, and investment strategy. The objective behind conducting models and analyses is to investigate the strategic choice by channel members under different scenarios. We also examine how the selling prices, order quantities, and the total channel profits are influenced by the choice of the supply chain members. An in-depth numerical analysis has been performed to validate the theoretical conclusions. Origin software is used to draw the graphs which demonstrate the strategic choice for supply chain members.
