台灣藥局產業分析

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題名:	台灣藥局產業分析
作者:	林政緯;Lin, Cheng-Wei
貢獻者:	高階主管企管碩士班
關鍵詞:	藥局;連鎖藥局;複合式商店;結構－行為－績效分析;The pharmacy industry in Taiwan is an essential component of the healthcare system, providing diverse pharmaceutical services such as drug sales, pharmaceutical consultation, and health promotion. It has become a crucial hub for people to focus on their health. With the increase of the elderly population, advances in medical technology, and the rise of health awareness, the pharmacy industry has gradually gained attention from the government and the market. This paper uses the Structure-Conduct-Performance (S-C-P) framework in industrial economics to analyze the market structure, firm behavior, and industry performance of the pharmacy industry, as well as the current development, trends, and future prospects of the pharmacy industry, and proposes relevant suggestions. Healthcare policies have had an impact on the pharmacy industry in Taiwan. For example, the government′s implementation of a national health insurance system, price control measures for drugs, and the review process for drugs directly affect the operation of pharmacies. When the government strengthens the review process for certain drugs, the corresponding supply of drugs will decrease, which will affect the inventory and sales of pharmacies. Moreover, as healthcare policies are adjusted, regulations on drug prices and sales may also change. The government may control healthcare costs by lowering drug prices, which will affect the profitability of pharmacies. The research found that the market structure of the pharmacy industry in our country can be roughly considered a highly competitive market, mainly composed of a large number of small and medium-sized pharmacies. Although the scale of chain pharmacies is constantly expanding, their market share is still relatively low compared to foreign countries. In terms of behavior, after merging with other pharmacies, chain pharmacies increase their market share to achieve economies of scale and can obtain lower costs than other non-chain pharmacies. They also gain the advantage of brand equity generated from the merger. When pharmacies engage in diversification strategies and attract consumers through a variety of products, they can achieve economies of scope and scale to improve overall profitability. In terms of performance, overall, the pharmacy industry in our country has stable profits. As people′s medical and pharmaceutical knowledge becomes more widespread, consumer buying behavior changes, and pharmacies must transform themselves by constantly innovating and providing diverse services to adapt to changes in consumer habits and gain market recognition.;Chain Pharmacy;Multifunctional Store;Structure-Conduct-Performance Analysis
日期:	2023-06-14
上傳時間:	2024-09-19 16:20:22 (UTC+8)
出版者:	國立中央大學
摘要:	台灣的藥局產業是醫療保健體系中不可或缺的重要環節，提供藥品銷售、藥事諮詢、健康促進等多元化的藥事服務，成為人民關注健康的重要據點之一。隨著台灣老年人口比例的增加、醫療科技的進步以及人們健康意識的抬頭，藥局產業逐漸受到重視，並得到了政府和市場的關注。本論文運用產業經濟學中的市場「結構—行為—績效」（Strucure-Conduct-Performance, S-C-P）架構，分析藥局產業的市場結構、廠商行為與產業績效，以及藥局產業的發展現況，演變趨勢及未來進行分析，並提出相關建議。醫療保健政策對台灣藥局產業產生了影響，例如政府實施全民健康保險制度、藥品價格管制措施等，對藥品的審核制度會直接影響到藥局的經營，因為當政府對某些藥品的審核加強時，相對應的藥品供應量會減少，進而影響到藥局的庫存和銷售。而且隨著醫療保健政策的調整，對於藥品價格和銷售管制的規定也會產生變化。政府可能會透過降低藥品價格等手段來控制醫療保健費用，從而影響到藥局的經營利潤。研究結果發現我國藥局產業的結構市場結構大致可算是高度競爭市場，主要由大量的中小型藥局所組成，連鎖藥局規模雖不斷擴大，但相較於國外，其市占率仍偏低。行為方面，連鎖藥局在透過併購其他藥局後，市占率升高以達規模經濟，與其他非連鎖藥局比較亦能取得較低的成本，及因併購其他藥局而產生品牌效益之優勢；且藥局在進行多角化策略時，透過多樣化的產品吸引消費者，達到範疇經濟與規模經濟的效益，以提高整體獲利。績效方面，整體而言我國藥局產業績效算是穩定獲利，隨著民眾醫藥知識普及，消費者購買行為轉變，藥局也必須轉型，透過不斷的創新，提供多元化的服務，才能順應消費習慣改變，取得市場認同。;The pharmacy industry in Taiwan is an essential component of the healthcare system, providing diverse pharmaceutical services such as drug sales, pharmaceutical consultation, and health promotion. It has become a crucial hub for people to focus on their health. With the increase of the elderly population, advances in medical technology, and the rise of health awareness, the pharmacy industry has gradually gained attention from the government and the market. This paper uses the Structure-Conduct-Performance (S-C-P) framework in industrial economics to analyze the market structure, firm behavior, and industry performance of the pharmacy industry, as well as the current development, trends, and future prospects of the pharmacy industry, and proposes relevant suggestions. Healthcare policies have had an impact on the pharmacy industry in Taiwan. For example, the government′s implementation of a national health insurance system, price control measures for drugs, and the review process for drugs directly affect the operation of pharmacies. When the government strengthens the review process for certain drugs, the corresponding supply of drugs will decrease, which will affect the inventory and sales of pharmacies. Moreover, as healthcare policies are adjusted, regulations on drug prices and sales may also change. The government may control healthcare costs by lowering drug prices, which will affect the profitability of pharmacies. The research found that the market structure of the pharmacy industry in our country can be roughly considered a highly competitive market, mainly composed of a large number of small and medium-sized pharmacies. Although the scale of chain pharmacies is constantly expanding, their market share is still relatively low compared to foreign countries. In terms of behavior, after merging with other pharmacies, chain pharmacies increase their market share to achieve economies of scale and can obtain lower costs than other non-chain pharmacies. They also gain the advantage of brand equity generated from the merger. When pharmacies engage in diversification strategies and attract consumers through a variety of products, they can achieve economies of scope and scale to improve overall profitability. In terms of performance, overall, the pharmacy industry in our country has stable profits. As people′s medical and pharmaceutical knowledge becomes more widespread, consumer buying behavior changes, and pharmacies must transform themselves by constantly innovating and providing diverse services to adapt to changes in consumer habits and gain market recognition.
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