台灣中小企業成功的國際市場競爭策論之探討

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题名:	台灣中小企業成功的國際市場競爭策論之探討
作者:	彭莉;Penng, Li
贡献者:	企業管理學系在職專班
关键词:	中小企業;價值鏈;資源基礎理論;國際市場;競爭策略;SMEs;Value Chain Analysis;Resource-Based Theory;International Market;Competitive Strategies
日期:	2024-07-25
上传时间:	2024-10-09 15:34:41 (UTC+8)
出版者:	國立中央大學
摘要:	本研究旨在探討六家國內中小企業進入國際市場所採取的競爭策略，並分析該策略在實際應用中的效果與挑戰，採用質性研究方法對公司決策者進行深度訪談，分析個案在國際市場上的策略選擇與實踐經驗，所選取的個案涵蓋製造業、批發及零售業、娛樂及休閒服務業、支援服務業。研究結果顯示能成功打入國際市場，公司主要採取以下四種策略：第一是企業靈活識別並迅速應對國際市場的變化趨勢；第二是善用自身的人脈網絡在國際市場中尋找和利用機會，幫助企業有效應對國際市場的不確定性和複雜性；第三是通過與行業巨頭建立策略聯盟或合作伙伴關係，增強自身的競爭力在國際市場中取得優勢；第四是建立實質性的互惠合作關係，促進資源共享和利益最大化。由於中小企業所擁有的資源不多，公司決策者在進入國際市場時成功因素源於謹慎評估策略、垂直及水平整合資源並轉化為市場需求。研究發現，價值鏈分析和資源基礎理論對理解和提升中小企業的國際競爭力具有重要意義。本研究希望為台灣中小企業在全球市場中的持續發展和競爭力提升提供理論和實務上的指導。;This study aims to explore the competitive strategies adopted by six domestic small and medium-sized enterprises (SMEs) in Taiwan to enter international markets and analyze the effectiveness and challenges of these strategies in practical applications. Using qualitative research methods, in-depth interviews with company decision-makers were conducted, and the selected cases cover manufacturing, wholesale and retail trade, entertainment and leisure services, and support services. The research results indicate that companies successfully penetrating international markets primarily adopt four strategies: firstly, flexibly identifying and quickly responding to global market trends; secondly, leveraging their networks to seek and seize opportunities in the international market, helping them effectively navigate uncertainties and complexities; thirdly, establishing strategic alliances or partnerships with industry giants to enhance their competitiveness and gain advantages in international markets; and fourthly, building substantive reciprocal relationships to promote resource sharing and maximize benefits. Due to the limited resources available to SMEs, the key success factors for decision-makers entering international markets include careful strategy evaluation and the vertical and horizontal integration of resources to meet market demands. The study finds that value chain analysis and resource-based theory are significant in understanding and enhancing the international competitiveness of SMEs. This research aims to provide theoretical and practical guidance to support the sustainable development and competitive enhancement of Taiwanese SMEs in the global market.
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