The Effect of Product Categories and the Number of Videos on the Telepresence and Flow Experience in Watching Short Videos

NCU Institutional Repository > 管理學院 > 資訊管理研究所 > 博碩士論文 > Item 987654321/95407

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/95407

题名:	The Effect of Product Categories and the Number of Videos on the Telepresence and Flow Experience in Watching Short Videos
作者:	葉宜潔;YEH, YI-CHIEH
贡献者:	資訊管理學系
关键词:	短影音;享樂型產品;功能型產品;臨場感;心流體驗;Short videos;Hedonic product;Utilitarian product;Telepresence;Flow experience
日期:	2024-06-18
上传时间:	2024-10-09 16:46:53 (UTC+8)
出版者:	國立中央大學
摘要:	短影音因其能快速傳遞內容，已成為現代觀眾喜愛的媒介，並逐漸融入人們的生活。隨著短影音產業的快速發展，眾多短影音平台迅速崛起。然而，多數現有研究集中於單一產業或產品類型。本研究將探討享樂型和功能型產品作為調節變數時，使用者臨場感在三個影片內容變數:娛樂性、專業性和互動性之間的變化。此外，本研究還將探討短影音的長度和數量作為調節變數時，如何影響好奇心、專注和控制對心流體驗的影響。總而言之，本研究旨在通過多方面分析影片內容與使用者之間的關係，揭示這一新興趨勢，從而豐富對該領域的學術和實務理解。 ;Short videos, with their ability to quickly convey content, have become beloved by modern audiences and have formed a trend that is gradually integrating into people′s lives. With the rapid development of the short video industry, numerous short video platforms have quickly emerged. Most existing research, however, has focused on a single industry or type of product. This study will explore the relationship between hedonic and utilitarian products as moderating variables, and the impact on users′ sense of telepresence regarding three video content variables: enjoyment, professionalism, and interactivity. Additionally, this study will examine how the length and number of short videos, as moderating variables, affect the impact of curiosity, concentration, and control on the flow experience. In summary, this study aims to uncover an emerging trend through a comprehensive analysis of the relationship between video content and users, thereby enhancing both academic and practical understanding of the field.
显示于类别:	[資訊管理研究所] 博碩士論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	23	检视/开启

在NCUIR中所有的数据项都受到原著作权保护.

社群 sharing

数据加载中.....