區塊鏈NFT的時空變遷：未來的創新應用和價值;Temporal Shift of NFTs: Future Innovative Applications and Value

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Title:	區塊鏈NFT的時空變遷：未來的創新應用和價值;Temporal Shift of NFTs: Future Innovative Applications and Value
Authors:	游倫欣;YU, LUN-SHIN
Contributors:	資訊管理學系在職專班
Keywords:	非同質化代幣;現實世界資產;智能合約;NFT;RWA;Smart Contract
Date:	2024-06-11
Issue Date:	2024-10-09 16:51:55 (UTC+8)
Publisher:	國立中央大學
Abstract:	本論文探討了非同質化代幣（NFTs）及其在實體資產（RWA）領域中新興價值的轉型之旅。在市場猜測和興趣急劇增長的背景下，NFTs 突然成為人們關注的焦點，同時也引發了關於它們長期可行性和影響的各種機會和疑問。本研究將 NFT 市場泡沫與2000年的網際網路泡沫相比較，認為 NFT 市場泡沫不是異常現象，而是市場成熟過程的特徵階段，從網際網路泡沫時期學到的教訓表明，雖然市場泡沫會造成破壞性影響，但也是市場發展不可或缺的一環。藉由深入分析選定的個案研究，本研究揭示了 NFTs 如何在行銷策略定位、消費者體驗與價值創造中發揮作用，透過實地觀察和深入訪談，我們能夠理解企業如何利用 NFT 技術來強化產品或服務的價值，並將這些技術與實體資產結合，並採用了質性研究方法，尤其是個案研究法，以豐富對於 NFT 與 RWA 結合方式的實證基礎，初級資料的收集依賴於參與觀察和訪談，而次級資料則來自企業的內部文件，如年報和市場分析報告，這些資料使本研究能夠從不同角度全面地理解 NFTs 對商業模式和市場策略的實際影響。然而，研究面臨的一些限制也值得注意。例如，個案公司的商業機密問題限制了對某些關鍵資料的訪問，同時由於質性分析的主觀性，研究結果可能受到研究者解釋的影響，此外，個案研究的時間範圍也可能影響對於 NFT 和 RWA 發展趨勢的全面理解。總體而言，本研究為理解 NFT 在當今商業和社會文化中的角色提供了深刻的洞察，並對於 NFTs 如何在未來塑造新的商業模式和消費者行為提供了基礎性的展望，這不僅為學術界提供了寶貴的資料，也為業界實踐者指明了未來的方向。;This thesis delves into the transformative journey of Non-Fungible Tokens (NFTs) and their emerging value within the realm of Real World Assets (RWA). Against a backdrop of surging market speculation and interest, NFTs have rapidly come into focus, prompting various opportunities and questions regarding their long-term viability and impact. The research draws a parallel between the current NFT market bubble and the dot-com bubble of 2000, suggesting that the NFT bubble is not an anomaly but a characteristic phase of market maturation. Lessons from the dot-com era indicate that while market bubbles can have disruptive impacts, they are also an integral part of market development. Through in-depth case study analysis, this study reveals the roles NFTs play in marketing strategy, consumer experience, and value creation. Field observations and in-depth interviews provide insights into how enterprises leverage NFT technology to enhance the value of products or services and integrate these technologies with tangible assets. Adopting a qualitative research methodology, particularly the case study approach, this work enriches the empirical foundation regarding the integration methods of NFTs and RWAs. Primary data collection relies on participant observation and interviews, while secondary data stems from internal corporate documents, such as annual reports and market analysis reports. These data allow a comprehensive understanding from multiple perspectives of the actual impact of NFTs on business models and market strategies. However, the study′s limitations are also noteworthy. For instance, the confidential nature of business within the case companies restricts access to some key data, and the subjectivity inherent in qualitative analysis could influence the research findings. Additionally, the temporal scope of the case studies may not fully encompass the latest trends or long-term benefits in the development of NFTs and RWAs. Overall, this research offers profound insights into the role of NFTs in contemporary business and socio-cultural contexts and provides a foundational outlook on how NFTs might shape new business models and consumer behaviors in the future. This contributes valuable data to the academic community and also guides practitioners in the industry towards future directions.
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