運用結構方程分析玄武岩鋼筋顧客購買意願之研究

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Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/96421

Title:	運用結構方程分析玄武岩鋼筋顧客購買意願之研究
Authors:	塗建瓏;Tu, Chien-Lung
Contributors:	土木系營建管理碩士班
Keywords:	玄武岩鋼筋;SEM 結構方程式;購買意願;Basalt Rebar;Structural Equation Model;Purchase Intention
Date:	2025-01-14
Issue Date:	2025-04-09 18:27:43 (UTC+8)
Publisher:	國立中央大學
Abstract:	隨著全球暖化問題日益嚴峻，建築業對於環境永續發展的議題更加重視。傳統鋼筋在其生產過程消耗大量能源並產生高碳排放，且容易在潮濕環境中腐蝕。相較之下，玄武岩鋼筋(BFRP)具備抗腐蝕性及輕質性，且其製造過程不需高煤炭資源，成為綠色建築材料的潛力選擇。為了瞭解玄武岩鋼筋的市場接受度，本文基於計劃行為理論(TPB) 及態度模型，運用結構方程模型(SEM)探討影響台灣消費者對玄武岩鋼筋購買意願的因素。本研究旨在識別影響消費者購買意圖的關鍵因素，如產品認知、消費者態度、價格敏感度及感之利益等，並分析各因素之間之因果關係。研究結果顯示，台灣消費者對於此新型建材仍缺乏認知，並傾向使用傳統之建材，此外，消費者對玄武岩鋼筋建材的購買意圖不僅取決於態度，還受到購買情境、認知不足及個體情感因素的影響。因此，本研究建議，台灣的建築業者首應加強對玄武岩鋼筋的宣導與教育，並透過政策推動與產業合作，提升市場對此產品的認知和接受度。 ;As the issue of global warming becomes increasingly severe, the construction industry is placing greater emphasis on environmental sustainability. Traditional steel reinforcement consumes a large amount of energy during its production process, resulting in high carbon emissions, and is prone to corrosion in humid environments. In contrast, basalt fiber reinforced polymer (BFRP) rebar has corrosion resistance, lightweight properties, and does not require extensive coal resources in its manufacturing process, making it a potential green building material. To understand the market acceptance of basalt rebar, this study, based on the Theory of Planned Behavior (TPB) and the Attitude Model, uses Structural Equation Modeling (SEM) to explore the factors influencing Taiwanese consumers′ purchase intentions toward basalt rebar. The aim of this research is to identify key factors affecting consumer purchase intentions, such as product awareness, consumer attitudes, price sensitivity, and perceived benefits, and to analyze the causal relationships between these factors. The results show that Taiwanese consumers still lack awareness of this new building material and tend to prefer traditional building materials. Furthermore, consumers′ purchase intentions for basalt rebar are influenced not only by their attitudes but also by purchase context, insufficient awareness, and individual emotional factors. Therefore, this study suggests that Taiwan′s construction industry should first strengthen awareness and education about basalt rebar and, through policy promotion and industry cooperation, improve market recognition and acceptance of this product.
Appears in Collections:	[Graduate Institute of construction engineering] Electronic Thesis & Dissertation

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