| 摘要: | 本論文探討大型企業與中型企業如何整合技術與策略創新於綠色供應鏈管理，
以提升永續性與營運效率。研究採用 DHL（全球物流領導者）與 Heppner（法國中型
企業）為比較案例，分析組織規模、資源能力、利害關係人壓力與合作關係動態對綠
色物流實踐採用的影響。
研究方法結合次級資料（年度報告、企業揭露、學術文獻與執行長訪談）以及
一場與 DHL 永續發展專案經理的半結構式訪談所得之初級資料。分析圍繞五個核心命
題領域進行：技術採用、碳足跡減少、利害關係人影響、營運表現與合作策略。
研究結果顯示，DHL 採用先進技術（如永續航空燃料、人工智慧）、運用私人
資金並參與國際合作，以推動可擴展的綠色創新。而 Heppner 則依賴具成本效益的方
案、內部主導的永續努力，以及區域合作，在財務限制下逐步減排並提升效率。
本研究透過應用動態能力理論、利害關係人理論與制度理論於真實世界的供應
鏈策略中，為學術領域提供貢獻，並為企業在追求環境責任與營運需求之間取得平衡
提供實務洞見。;This thesis investigates how large and mid-sized enterprises integrate technological
and strategic innovations into green supply chain management to enhance both sustainability
and operational efficiency. It conducts a comparative case study of DHL, a global logistics
leader, and Heppner, a French mid-sized enterprise, to examine the influence of
organizational scale, resource capacity, stakeholder pressure, and partnership dynamics on the
adoption of green logistics practices.
The methodology combines secondary data (annual reports, corporate disclosures,
academic publications, and CEO interviews) with primary data from a semi-structured
interview conducted with a sustainability project manager at DHL. The analysis is structured
around five core propositions areas: technological adoption, carbon footprint reduction,
stakeholder influence, operational performance, and collaborative strategies.
Findings show that DHL deploys advanced technologies (e.g., SAF, AI), leverages
private financing, and engages in international partnerships to drive scalable green innovations.
Heppner, on the other hand, relies on cost-effective solutions, internally driven sustainability
efforts, and regional collaborations to progressively reduce its emissions and enhance efficiency
within financial constraints.
The research contributes to the academic field by applying Dynamic Capabilities
Theory, Stakeholder Theory, and Institutional Theory to real-world supply chain strategies,
while offering practical insights for firms navigating the complex balance between
environmental responsibility and operational demands. |
