| 摘要: | 近年來，全球經濟局勢變化與政府政策推動，使得臺商回流成為影響臺灣房地產市場的重要因素。特別是中美貿易戰、供應鏈重組及政府「歡迎臺商回臺投資行動方案」等政策，大量資金回流至臺灣，並集中於高科技產業發展區與新興住宅區，明顯推升房價。然而，這種影響是否僅限於特定區域，或是會透過房價擴散至鄰近地區，仍缺乏系統性的實證分析。本研究以新竹市東區、竹北及湖口三地為研究對象，探討臺商回流對區域房價的影響。
本研究蒐集2013年至今的房價交易數據、成交量、人口遷入數據，並透過特徵價格模型進行實證分析，以評估臺商回流對不同區域房價的影響機制與時間效應。研究結果顯示，新竹市東區與竹北作為高科技產業聚集地，受臺商回流影響最為顯著，房價呈現持續成長趨勢；而湖口作為相對低房價區域，房價呈現遞延性上漲。本研究結果顯示，臺商回流對於區域房價的影響不僅限於特定熱區，亦擴展至周邊區域，對區域房市發展產生深遠影響。本研究有助於理解臺商回流與房價的關聯，並為區域發展與產業政策提供實證依據，以促進房地產市場穩健發展。;In recent years, changes in the global economic landscape and government policy initiatives have made the repatriation of Taiwanese firms a significant factor influencing Taiwan’s real estate market. Policies such as the U.S.-China trade war, supply chain restructuring, and the government’s “Action Plan for Welcoming Taiwanese Businesses to Invest in Taiwan” have resulted in a significant inflow of capital into Taiwan. This investment has been concentrated in high-tech industrial zones and emerging residential areas, significantly driving up housing prices. However, whether these impacts are limited to specific regions or extend to neighboring areas remains an open question, lacking systematic empirical analysis.This study focuses on three locations—Hsinchu City East District, Zhubei, and Hukou—to examine repatriating Taiwanese firms on regional housing prices. It also explores the key factors influencing these effects.
The research collects housing transaction data, transaction volume, and population migration statistics from 2018 to the present. Employing a hedonic pricing model, this study empirically analyzes the mechanisms through which repatriating Taiwanese firms affect housing prices and the temporal dynamics of these effects.The findings indicate that Hsinchu City East District and Zhubei, as hubs for high-tech industries, experience the most significant impact from repatriating Taiwanese firms, with housing prices exhibiting a sustained upward trend. In contrast, Hukou, a relatively lower-priced housing area, experiences a lagged price increase driven. The results suggest that the impact of repatriating Taiwanese firms on housing prices is not confined to specific hotspots but also extends to surrounding areas, exerting a profound influence on regional real estate development.This study contributes to a deeper understanding of the relationship between repatriating Taiwanese firms and housing price. The findings provide empirical evidence that can inform regional development and industrial policies, ultimately promoting a stable real estate market. |
