運動喜好及服裝色彩偏好與人格特質之關聯性探討;Exploring the Relationships Between Sports and Sportswear Color Preferences, and Personality Traits

NCUIR > School of Management at National Central University > enterprise resource planning of Optics and Photonics > Electronic Thesis & Dissertation > Item 987654321/98142

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Title:	運動喜好及服裝色彩偏好與人格特質之關聯性探討;Exploring the Relationships Between Sports and Sportswear Color Preferences, and Personality Traits
Authors:	張鉯茹;Chang, Yi-Ju
Contributors:	會計研究所企業資源規劃會計碩士在職專班
Keywords:	大五人格;運動喜好;運動服裝;色彩偏好;Big Five Personality Traits;Sports Preference;Sportswear;Color Preference
Date:	2025-07-16
Issue Date:	2025-10-17 12:24:43 (UTC+8)
Publisher:	國立中央大學
Abstract:	近年來，企業在招募人才時日益重視人格特質的評估，但傳統測驗可能因求職者策略性作答而失真，社群媒體亦因隱私限制，使得從中擷取個人資訊以推測人格特質變得更加困難。因此，本研究旨在探索日常行為偏好是否能作為觀察人格特質的替代指標，特別聚焦於運動喜好及運動服裝色彩偏好與大五人格特質之間的關聯性。研究透過問卷調查法蒐集資料，共回收有效樣本822份，並透過多元線性迴歸分析與獨立樣本t檢定進行統計檢驗。研究結果顯示，在運動喜好程度方面，球類運動的喜好程度與開放性和外向性人格呈顯著正相關；戶外運動的喜好程度與開放性、外向性和盡責性人格呈顯著正相關；室內運動的喜好程度與盡責性人格呈顯著正相關；且所有運動種類的喜好程度皆與情緒穩定性人格呈顯著正相關。在運動服裝色彩偏好方面，偏好紅色系和黃色系運動服裝與外向性人格顯著正相關，偏好綠色系運動服裝則與情緒穩定性人格顯著正相關。整體而言，運動喜好與運動服裝色彩偏好皆與特定人格構面呈現顯著關聯，本研究建構出一套貼近日常生活情境的人格觀察模式，不僅為企業在人才甄選上提供參考價值，亦可運用於運動服飾設計及運動賽事活動之規劃等多元實務場域。;In recent years, companies have increasingly emphasized personality traits assessment when recruiting employees. However, the validity of traditional personality tests is often compromised by socially desirable responding. In addition, privacy concerns have made it difficult to infer personality traits from social media postings. To explore new possibility to assess personality traits without alarming people and intruding their privacy, this study strives to investigate the relationships between sports and sportswear color preferences, and personality traits. A total of 822 valid responses were collected through convenient sampling. The results showed that preferences for ball games were positively associated with openness and extraversion; tendency for outdoor sports were positively related to openness, extraversion, and conscientiousness; and penchants of indoor sports were positively correlated with conscientiousness. Inclinations to all types of sports were positively connected with emotional stability. In addition, a preference for red-toned and yellow-toned sportswear was positively associated with extraversion, while a preference for green-toned sportswear was positively related to emotional stability. The findings indicate that both inclinations of sports and preference of sportswear color are significantly associated with specific dimensions of personality traits.
Appears in Collections:	[enterprise resource planning of Optics and Photonics] Electronic Thesis & Dissertation

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