近年全球氣候變遷問題日益嚴峻，服飾產業作為高碳排產業之一，對環境造成相當巨大的負擔。然而，目前環境教育在服飾減碳方面的應用與研究仍相對有限。本研究旨在探討環境教育是否能有效提升一般民眾對綠色服飾之認知與消費選擇傾向，進而促進個人減碳行為。 本研究採量化研究法，針對北部地區民眾進行問卷調查，並設計前、後測架構，於受測者觀看快時尚環境衝擊與碳標籤相關影片後，比較其環保意識、國際減碳條約認知、碳標籤認知及綠色服飾選擇意願之變化。研究工具包括李克特五點量表與模擬情境選擇題，並以成對樣本t檢定與效果量進行統計分析。 研究結果顯示，環境教育能顯著提升受測者在環保意識、國際減碳條約認知與碳標籤認知等面向的平均得分，且對綠色服飾的選擇傾向亦有明顯提升。此外，本研究亦推估若 50 位受測者其消費行為改變後，將可得到 318.23 kg CO₂e的減碳總量，且當進一步考慮 2024年具消費能力的人口總數時，預計全台該年可減少 95,469 公噸的二氧化碳排放量。此減碳效益雖不如改變飲食習慣來得驚人，但仍是可觀的成效。 綜上所述，環境教育不僅能增進大眾對碳排議題的理解，更可促進具體的綠色消費行動。建議未來相關單位加強對服飾消費領域的環境教育介入，以擴大永續消費之實質效益，並作為政策設計與推動綠色市場的依據。;In response to the growing global concern over climate change, the fashion industry has emerged as a significant contributor to greenhouse gas emissions. Despite this, the role of environmental education in influencing consumer behavior related to low-carbon clothing remains underexplored. This study aims to examine whether environmental education can effectively enhance public awareness and promote the consumption of green apparel, thereby contributing to individual carbon reduction efforts. Using a quantitative research approach, this study surveyed residents in northern Taiwan through a pre-test/post-test questionnaire design. Participants watched two educational videos—one on the environmental impact of fast fashion and another on carbon labeling—before completing a follow-up assessment. The questionnaire measured changes in environmental awareness, knowledge of international carbon reduction treaties, understanding of carbon labels, and willingness to choose low-carbon clothing. Data were analyzed using paired-sample t-tests and effect size calculations. The research results show that environmental education significantly improved participants’ average scores in areas such as environmental awareness, knowledge of international carbon reduction treaties, and understanding of carbon labeling. Participants also demonstrated a noticeable increase in their preference for green apparel. In addition, this study estimates that the behavioral changes observed among the 50 participants could lead to a total carbon reduction of 318.23 kg CO₂e. When extrapolated to the entire population with purchasing power in Taiwan in 2024, the projected annual national reduction in carbon emissions could reach approximately 95,469 metric tons of CO₂. Although this reduction may not be as dramatic as that achieved through dietary changes, it still represents a considerable and meaningful environmental benefit. This research highlights the critical role of environmental education in fostering sustainable consumer behavior within the fashion industry. It recommends strengthening educational initiatives targeting clothing consumption to support broader carbon reduction goals and inform green market development strategies.
