Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination

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题名:	Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
作者:	沈國基;Tsao, Yu-Chung;Sheen, Gwo-Ji
贡献者:	管理學院工業管理研究所
关键词:	Channels;Competition;Cost sharing;Decision making models;Decisions;Distribution channels;Inventory;Learning curves;Mathematical models;Promotion;Promotion cost sharing;Promotional effort;Replenishment;Retail stores;Sales;Sales learning curve;Studies;Substitution effect;Supply chain management
日期:	2012-08-01
上传时间:	2026-04-21 13:39:56 (UTC+8)
出版者:	Elsevier Ltd.;New York: Elsevier Ltd
摘要:	摘要： Promotional activity has become increasingly more common in the service industry. This research considers a two-echelon multiple-retailer distribution channel under retailers’ promotional efforts and the sales learning curve. The competition between retailers arises from substitution effect due to shortages. This paper incorporates the idea of the sales learning curve into the promotion cost. The objective is to solve the retailers’ promotion and replenishment decisions under retailer competition and promotional effort with the sales learning curve. The current study considers promotion cost sharing as a mechanism to achieve coordination. The model shows that keeping the fractions of promotion cost sharing within an appropriate range increases profits for all parties. This work also discusses how retailer competition and the sales learning curve affect channel decisions and profits. Concepts from retailer competition and the sales learning curve, along with numerical studies on a few interesting cases help deliver several important managerial insights. These results should be a useful reference for managerial decisions and administrations. 出版者： New York: Elsevier Ltd 出版日期： 2012-08-01 出處： Computers & operations research, 2012-08, Vol.39 (8), p.1872-1878 版權： 2011 Elsevier Ltd 版權： Copyright Pergamon Press Inc. Aug 2012 識別號： ISSN: 0305-0548 識別號： EISSN: 1873-765X 識別號： EISSN: 0305-0548 識別號： DOI: 10.1016/j.cor.2011.07.009 識別號： CODEN: CMORAP
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