| 摘要(英) |
The newsvendor model is a popular issue in supply chain management research. And the supplier or the retailer was designed as a risk neutral before. The risk might be inventory risk, we will think about them in this paper. But in the practice, the supplier or the retailer might have different attitude toward risk. Supply chain coordination with contracts often is considered as a good policy that could improve expected performance measure, and we will use revenue sharing contract.
In our study, we will incorporate attitude toward risk with supply chain coordination with contracts in basic newsvendor model. On the other hand, we use pull contract to discuss supplier’s risk. The supply might bear inventory risk. In this thesis, we design that a supplier who producing one item products faces a retailer with the revenue sharing contract. We want to realize the relationship between supplier’s optimal making quantities with risk-neutral attitude and the ones with risk-averse attitude.
In this thesis, we do not only analyze the optimal quantity the supplier produces with any risk preference the supplier is, but also compare the optimal quantity the supplier produces and supply chain profit in the revenue sharing contract.
Finally, we will more realize what the fraction of supply chain revenue the retailer earns ( ) will be that make the supplier and the retailer maximize their profits in the revenue sharing contract and analyze how the supplier making a better decision to increase the supply chain profit. |
| 參考文獻 |
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