| 摘要(英) |
The main feature of internet and e-commerce is the elimination of space and distance of various information and economic activities through internet transmission to achieve a world with no boundaries. According to recent research and investigations, whether in the States or Taiwan or even the world, e-commerce market has shown a significant growth as each year progress. More and more small and medium enterprises have started to use e-commerce platform which is cheaper in trade cost with broader trade channel. Secondly, e-commerce has provided a wide range of information required by consumers or enterprises, making various types of information completely transparent and impossible for enterprises to gain its competitive advantages through the exploitation of space and advertisement. The development of e-commerce has become an opportunity for traditional industries, but to run a successful e-commerce platform is a difficult question yet to be solved. In terms of running and designing e-commerce, the promotion of e-commerce must rely on coordination from information system in order to achieve successful promotion. Further understanding in the operation, content and benefits of e-commerce and various new economies will be a pre-requisite in order to apply it to matching industries and products.
Company in case study is a small-medium petroleum manufacturing factory. For a long time, its operation had focused on exports and domestic sub-manufacture. However, the current sudden eruption of financial crisis in addition to competitions from China and emerging markets has resulted in a rigorous test to the petroleum industry. The above reasons are the cause behind difficulties in adaptation by company under case study.
Hence, this research will combine “mass customization” with e-commerce platform in addition to data observed from company under case study to develop a customized platform for thin film finishing industries in hope to bring substantial benefits to company under case study. In the long run, reinforced integration of middle and downstream company is crucial to increase competitivity; in addition, in order to ensure future company growth, technological innovations must be utilized with efficiency.
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| 參考文獻 |
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英文部分
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