| 摘要(英) |
When a market is profitable, it will attract some stores to join, so after a new store enters the market, he will consider the location of the existing store and then choose the best location. However, in real life, sellers tend to open stores in bustling cities rather than sparsely populated countryside.
In the past research, the Hotelling model is saying that there are the two sellers are in a linear market, and the choice of location is the focus of the whole model discussion. However, we think that the model is incompatible. First, linear markets cannot exist in real life, and second, population density cannot be uniformly distributed.
Therefore, we will remove the assumption that consumers are uniformly distributed on a linear street in the previous research, we will expand the Hotelling linear model and add the concept of population density to discuss different cases in this study. First, we assume that only store A wants to enter the market. Second, we assume that store B is already in the market and store A is a new player in the market, and explore the impact of consumer utility and population density distribution on sellers′ decisions and their own profits.
Finally, the purpose of our research is to help the sellers find the price of products and location of the store in order to get the most profit. It is hoped that the Hotelling linear model of adding the population density concept will be closer to reality, which is the focus of this research. |
| 參考文獻 |
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