博碩士論文 109423601 詳細資訊




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姓名 孫新年(SUN, XINNIAN)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 外送平台持續使用行為之影響因素——兩岸消費者之比較
(Factors Affecting the Continuance Usage of Food Delivery Platforms -- A Cross-Strait Comparative Study)
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摘要(中) 近年來,隨著人們工作生活的不斷快節奏化,餐飲外送逐漸成為了日常生活的一部分。各種外送平台在世界各地悄然出現,而在經歷了一段時間的激烈競爭後,很多地方都只剩下少數幾家企業壟斷當地市場。在此背景下,如何留住老用戶對於外送平台來說便顯得尤為重要。
本研究試圖通過兩岸之間的比較研究,探究這些外送平台用戶的持續使用行為,以分析兩岸之間的存在的異同。本文的研究模型基於「資訊系統持續使用模型」,使用到的構念包括「習慣」、「信任」、「期望確認」、「知覺有用性」、「滿意度」、「資訊系統持續使用意願」以及「資訊系統持續使用行為」。
研究發現,「期望確認」能夠正向影響「知覺有用性」,而消費者的「滿意度」又同時被「期望確認」和「知覺有用性」所正向影響。同時「滿意度」通過「資訊系統持續使用意願」以及「習慣」兩條路徑影響「資訊系統持續使用行為」。另外,包括「信任」在內的很多影響因素,其影響效果在兩岸消費者之間存在著顯著差異。
摘要(英) In recent years, as people moving into a fast-pace life, catering delivery has increasingly become a part of our daily life. Various delivery platforms have sprung up in many economies. After a stage of fierce competition, there are only a few companies left to oligopolize each local market. In this context, how to retain old users is particularly important for the delivery platforms.
This study attempts to look into the continuance usage behavior of the users of these delivery platforms, through a Cross-Strait comparative study, to understand the similarities and differences in the two economies. The research model is based on the “Post-Acceptance Model of IS Continuance.” The constructs included are “habit,” “trust,” “expectation confirmation,” “perceived performance,” “satisfaction,” “information system continued use intention” and “information system continuous use behavior.”
Results reveal that “expectation confirmation” positively affects “perceptual usefulness,” while consumer “satisfaction” is positively affected by both “expectation confirmation” and “perceived usefulness.” At the same time, “satisfaction” influences “information system continuous usage behavior” through two paths: “information system continuance usage intention” and “habit.” In addition, many influencing factors, including trust, have significant differences in their effects between consumers on both sides of the strait.
關鍵字(中) ★ 資訊系統持續使用
★ 外送平台
★ 兩岸差異
★ 消費者行為
★ 習慣
★ 信任
關鍵字(英) ★ Continuance Usage of information systems
★ Delivery platforms
★ Cross-strait differences
★ Consumer behavior
★ Habits
★ Trust
論文目次 論文摘要 I
Abstract II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VII
一、 緒論 1
1-1 研究動機 1
1-2 研究背景 3
1-3 研究目的 6
1-4 研究過程 6
二、 文獻探討 7
2-1 網路外送平台 7
2-2 持續使用意願及行為 9
2-3 IS持續使用模型 14
2-4 習慣 17
2-5 信任 19
2-6 顧客滿意度 24
2-7 兩岸差異性 25
三、 研究内容與方法 27
3-1 研究架構 27
3-2 研究假說 28
3-3 研究設計 37
3-4 變數操作型定義 40
3-5 資料分析方法與工具 48
四、 資料分析 50
4-1 敘述性統計分析 50
4-2 測量模型檢驗 59
4-3 假說檢定 66
4-4 調節效果分析 70
五、 結論與建議 72
5-1 研究結論 73
5-2 學術意涵 77
5-3 管理意涵 79
5-4 研究限制 82
參考文獻 84
中文文獻 84
英文文獻 85
附錄一 大陸地區問卷 99
附錄二 台灣地區問卷 105
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指導教授 范錚強(C.K. Farn) 審核日期 2022-6-29
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