商業模式創新研究之紮根理論編碼演算法設計： 從開放編碼到主軸編碼

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姜致遠(Chih-Yuan Chiang) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

商業模式創新研究之紮根理論編碼演算法設計：從開放編碼到主軸編碼
(Design of Grounded Theory Coding Algorithms for Business Model Innovation Research: From Open Coding to Axial Coding)

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摘要(中)

本研究探討紮根理論在商業模式創新研究中的應用，特別針對事件分析與因果關係建構的挑戰，設計了一套支援商業模式創新研究的質性分析方法與架構。本研究強調事件為主要分析單元，透過訪談資料建構因果關係，以揭示商業模式創新過程中關鍵活動與理論探針的互動機制，並確保研究方法能夠適應不同產業與情境。
本研究方法採用開放編碼與主軸編碼，並整合商業模式創新的關鍵理論，建構一套適用於商業模式創新研究的事件分析架構。該架構不僅有助於識別商業模式創新過程中的關鍵決策點，還能有效捕捉企業在變革過程中的動態調整模式，進一步提升對創新機制的理解。此外，本研究強調事件與理論探針之間的互動，以探索企業如何透過不同策略推動商業模式的演變。
本研究的分析架構為學術界與企業界提供了一套有效的研究工具，不僅有助於學術研究者更精確地建構商業模式創新理論，亦能幫助企業理解創新過程中的關鍵變數，進而發展更具適應性的經營策略。此外，本研究亦對紮根理論的應用進行了延伸，透過質性分析方法的最佳化，使其更適用於動態變革環境，提供研究者更完整的理論構建工具。

摘要(英)

This study explores the application of grounded theory in business model innovation research, specifically addressing the challenges of event analysis and causal relationship construction. To support business model innovation studies, this research develops a qualitative analysis framework that emphasizes events as the primary analytical unit. By leveraging interview data, the framework constructs causal relationships to uncover the interactions between key activities and business components, ensuring adaptability across various industries and contexts.
This study employs open coding and axial coding, integrating key theories of business model innovation to establish an event-based analytical framework. The proposed framework not only helps identify critical decision points in business model innovation but also effectively captures the dynamic adjustments made by companies during transformation processes, thereby enhancing the understanding of innovation mechanisms. Furthermore, this research emphasizes the interactions between events and business components, exploring how companies drive business model evolution through different strategic approaches.
The analytical framework proposed in this study provides a valuable research tool for both academia and industry. It enables researchers to construct business model innovation theories with greater precision, while also helping companies identify key variables in the innovation process to develop more adaptive business strategies. Additionally, this study extends the application of grounded theory by optimizing qualitative analysis methods, making them more suitable for dynamic transformation environments and offering researchers a more comprehensive theoretical construction tool.

關鍵字(中)

★ 紮根理論
★ 開放編碼
★ 主軸編碼
★ 商業模式創新

關鍵字(英)

★ Grounded theory
★ Open coding
★ Axial coding
★ Business model innovation

論文目次

中文摘要 ..............................................................................................................................I
英文摘要 ............................................................................................................................ II
目錄 ...................................................................................................................................III
圖目錄 ................................................................................................................................ V
表目錄 ............................................................................................................................... VI
第1章緒論 ...................................................................................................................... 1
1.1. 研究背景 .............................................................................................................. 1
1.2. 研究動機與研究問題 ........................................................................................... 3
1.3. 研究目的 .............................................................................................................. 5
1.4. 研究重要性 .......................................................................................................... 7
1.5. 論文架構 .............................................................................................................. 9
第2章文獻探討 ............................................................................................................ 11
2.1. 商業模式創新 ..................................................................................................... 11
2.1.1. 商業模式創新之定義...................................................................................... 12
2.1.2. 商業模式創新之類型...................................................................................... 14
2.1.3. 商業模式創新之影響因素 .............................................................................. 19
2.2. 質性研究之紮根理論 ......................................................................................... 23
2.2.1. 紮根理論之起源與發展 .................................................................................. 24
2.2.2. 紮根理論之關鍵概念與編碼程序 ................................................................... 26
2.3. 活動互賴觀點之商業模式創新研究之紮根理論 ................................................ 32
2.4. 小結：紮根理論應用於商業模式創新之分析架構 ............................................ 33
第3章紮根理論編碼於商業模式創新之演算法分析 .................................................... 35
3.1. 基於理論探針之循序編碼模式 .......................................................................... 36
3.1.1. 基於理論探針之循序編碼演算法 ................................................................... 37
3.1.2. 編碼演算法之應用與示範 .............................................................................. 40
3.2. 紮根理論編碼系統分析與設計 .......................................................................... 43
3.2.1. 系統架構 ........................................................................................................ 43
3.2.2. 使用案例圖 ..................................................................................................... 46
3.2.3. 活動圖 ............................................................................................................ 49
3.2.4. 循序圖 ............................................................................................................ 50
第4章案例分析 ............................................................................................................ 53
第5章結論 .................................................................................................................... 60
5.1. 研究成果 ............................................................................................................ 60
5.2. 管理意涵 ............................................................................................................ 61
5.3. 研究限制 ............................................................................................................ 63
參考文獻 ........................................................................................................................... 64

參考文獻

英文文獻
[1] Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. London: Sage Publications.
[2] Charmaz, K. (2015). Grounded theory: Methodology and theory construction. International Encyclopedia of the Social & Behavioral Sciences, 2nd edition, Volume 10, 402–407.
[3] Glaser, B., & Strauss, A. (1967). The discovery of grounded theory: Strategies for qualitative research. Chicago: Aldine Publishing.
[4] Glaser, B. (1978). Theoretical sensitivity: Advances in the methodology of grounded theory. Mill Valley, CA: Sociology Press.
[5] Strauss, A. L. (1987). Qualitative analysis for social scientists. Cambridge: Cambridge University Press.
[6] Charmaz, K., & Thornberg, R. (2020). The pursuit of quality in grounded theory. Qualitative Research in Psychology, 17(3), 305–327. https://doi.org/10.1080/14780887.2020.1780357
[7] Corbin, J., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative Sociology, 13(1), 3–21. https://doi.org/10.1007/BF00988593
[8] Martin, R. L. (2007). The opposable mind: How successful leaders win through integrative thinking. Boston: Harvard Business Review Press.
[9] Glaser, B. (1998). Doing grounded theory: Issues and discussions. Mill Valley, CA: Sociology Press.
[10] Glaser, B., & Strauss, A. (2009). The discovery of grounded theory: Strategies for qualitative research. New Brunswick, NJ: Transaction Publishers.
[11] Kolb, S. M. (2012). Grounded theory and the constant comparative method: Valid research strategies for educators. Journal of Emerging Trends in Educational Research and Policy Studies, 3(1), 83–86.
[12] Montgomery, P., & Bailey, P. H. (2007). Field notes and theoretical memos in grounded theory. Western Journal of Nursing Research, 29(1), 65–79. https://doi.org/10.1177/0193945906292557
[13] Schreiber, R. S., & Stern, P. N. (2001). Using grounded theory in nursing. New York: Springer Publishing Company.
[14] Gassmann, O., Frankenberger, K., & Csik, M. (2013). The business model navigator: 55 models that will revolutionize your business. Pearson.
[15] Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49. https://doi.org/10.1016/j.lrp.2017.06.007
[16] Teece, D. J. (2020). Fundamental issues in strategy: Business models, dynamic capabilities, and markets. Edward Elgar Publishing.
[17] Chesbrough, H. (2020). Open innovation results: Going beyond the hype and getting down to business. Oxford University Press.
[18] Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy and how to make them work for you. W. W. Norton & Company.
[19] Wirtz, B. W., Pistoia, A., Ullrich, S., & Gottel, V. (2019). Business models: Origin, development and future research perspectives. Long Range Planning, 52(3), 101–117. https://doi.org/10.1016/j.lrp.2019.01.004
中文文獻
[1] Charmaz, K. (2009)。建構扎根理論 (顏寧、黃詠光、吳欣隆譯)。台北市：五南圖書出版。(原著出版於2006年)
[2] 蔡明宏、林裕得、蘇雅惠、連文雄 (2022)。活動互賴觀點之經營模式創新歷程的扎根研究－以 Google 1996–2008 為展示實例。管理評論, 41(4)，1–20。https://doi.org/10.6656/MR.202210_41(4).CNI001
[3] 黃詩婷 (2005)。經營模式創新之探索性研究－以台積電為例 (碩士論文)。國立中央大學資訊管理研究所。
[4] 林裕得 (2008)。雙基因平衡企業系統：Google 演進中經營模式結構之探索性研究 (碩士論文)。國立中央大學資訊管理研究所。
[5] 陳銑鈞 (2006)。經營模式元件及其間關係之紮根研究 (碩士論文)。國立中央大學企業管理研究所。
[6] 蔡漢章 (2005)。代工廠商與品牌商動態協力合作演進之研究—筆記型電腦產業中價值能力移轉個案探索(碩士論文)。國立中央大學資訊管理研究所。
網路資料
[1] VERBI Software. (n.d.). MAXQDA 紮根理論指導. Retrieved January 2, 2025, from https://www.maxqda.com/zh-tw/zhagen-lilun
[2] ATLAS.ti. (n.d.). Qualitative research guide part 2: Grounded theory. Retrieved January 2, 2025, from https://atlasti.com/guides/qualitative-research-guide-part-2/grounded-theory
[3] Delve, Ho, L., & Limpaecher, A. (2024). Open, axial, and selective coding in qualitative research: A practical guide. Practical guide to grounded theory. Retrieved from https://delvetool.com/blog/openaxialselective

指導教授

蘇雅惠尚榮安(Yea-Huey Su Rong-An Shang)

審核日期

2025-1-22

推文